London's The Exhibit Bar Offers Men a Pee-Controlled Game

Making the act of peeing less boring for men is a set of video game urinals, which have recently been installed at The Exhibit Bar in London.

These video game urinals created by Captive Media feature three “hands-free” games—with cheeky names such as ‘Clever Dick’ and ‘On The Piste’—that are controlled by peeing. Users just point their pee stream in specific directions to control the game (and also test their aim accuracy). What’s more, users can share their scores by posting them on an online leader board and Twitter, says TNT Magazine.

While this may at first seem an odd way for users to spend time in the bathroom, Captive Media might just be onto something. These video game urinals are engaging, allowing for the bar to promote drinks and events as the customer pees. They also allow other brands to advertise to a truly captive audience.