Ecozone products recently underwent a successful rebranding process with the help from the creative designers over at Identica. Identica explains that Ecozone wanted to "broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance." Ecozone is trying to focus its products to those people who are what they like to call "eco-dabblers."
The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging.
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Concept: Ecozone Products
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Segment: Females, 18-55
Comparison Set: 29 similar articles, including: controversial logo redesigns, religious rebranding, and eco-event junkvertising.
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