Ecozone Products Get a Bright Branding Makeover

By: Chalaine Mantha - Published: Mar 20, 2011 • References: identica & thedieline
Ecozone products recently underwent a successful rebranding process with the help from the creative designers over at Identica. Identica explains that Ecozone wanted to "broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance." Ecozone is trying to focus its products to those people who are what they like to call "eco-dabblers."

The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging. Stats for Eye-Popping Cleaner Packaging Trending: Older & Chilly
Research: 1,887 clicks in 270 w
Interest: 2.3 minutes
Concept: Ecozone Products
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: controversial logo redesigns, religious rebranding, and eco-event junkvertising.