What is the trend of green packaging design?

Opportunity for companies to rebrand their products with bright, fun packaging that appeals to eco-conscious consumers.

What is the trend of eco-dabbler targeting?

Brands can focus on attracting consumers who are interested in sustainability but may not fully commit to it.

What is the trend of ethical branding?

Brands can highlight their ethical values and stance through creative and friendly branding efforts.

What are the implications for the cleaning products industry?

Cleaning product companies can explore innovative packaging designs to stand out in the market.

What are the implications for the sustainable consumer goods industry?

Brands in the sustainable consumer goods sector can target eco-dabblers with appealing packaging.

What are the implications for the design and marketing industry?

Design and marketing agencies can provide rebranding services to help companies convey a more ethical and friendly image.

Eye-Popping Cleaner Packaging : Ecozone products

Eye-Popping Cleaner Packaging

Eye-Catching Acne Solutions Packaging Image 1

Ecozone Products Get a Bright Branding Makeover

Chalaine Mantha — March 20, 2011 — Eco

References: identica & thedieline

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Ecozone products recently underwent a successful rebranding process with the help from the creative designers over at Identica. Identica explains that Ecozone wanted to "broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance." Ecozone is trying to focus its products to those people who are what they like to call "eco-dabblers."

The Ecozone products are now equipped with bright blue packaging featuring cartoon images such as hearts, washing machines and suns with a pretty pink border across the top. The bright colors certainly draw my attention! The word Ecozone is also styled with a cute little heart inside of the O. I'm sure that the Ecozone products will do extremely well with their new and improved cutesy packaging.

Trend Themes

Green Packaging Design — Opportunity for companies to rebrand their products with bright, fun packaging that appeals to eco-conscious consumers.
Eco-dabbler Targeting — Brands can focus on attracting consumers who are interested in sustainability but may not fully commit to it.
Ethical Branding — Brands can highlight their ethical values and stance through creative and friendly branding efforts.

Industry Implications

Cleaning Products — Cleaning product companies can explore innovative packaging designs to stand out in the market.
Sustainable Consumer Goods — Brands in the sustainable consumer goods sector can target eco-dabblers with appealing packaging.
Design and Marketing — Design and marketing agencies can provide rebranding services to help companies convey a more ethical and friendly image.

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