Manvertising

Campaigns and branding blatantly targeted at men only
Implications - Only recently “macho marketing,” which comprised of products made and marketed to men, was being adopted by brands to appeal to their male consumers. Going one step beyond this is “manvertising,” in which campaigns and all marketing tactics are created for, and specifically marketed to, men. These campaigns and branding moves are so blatant that they alienate the opposite sex in the process, meaning that any brand going this route must carefully determine which consumer group is more advantageous to have in the long run.
SCORE: 4.3
Mild Top 6 Examples: 15,718 Total Clicks Jun 11 - Dec 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Male-Oriented Retail Playgrounds - IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
SCORE: 5.6
Warm 2,854 Clicks Pub: Sep 7, 11
Male-Oriented Retail Playgrounds
IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
IKEA Manland solves the problem of bored male shoppers. Brilliant! Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men… [More]
Testosterone-Filled Tea  - Billy Tea Creates an Unconventionally Masculine Ad Campaign
SCORE: 4.7
Warm 4,193 Clicks Pub: Jun 15, 11
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific… [More]
Male-Targeted Detergent - Cleanjet Branding Markets Convenient Guygiene
SCORE: 3.9
Mild 4,991 Clicks Pub: Aug 10, 11
Male-Targeted Detergent
Cleanjet Branding Markets Convenient Guygiene
There may be a bit of truth to the stereotype that many men are clueless when it comes to cleaning, and the goal of Cleanjet branding is to encourage guys to take on personal hygiene at the very least.… [More]
Men-Only Social Campaigns - Pepsi Max 'Bromitment' Wants You to Make a Promise to Your Buddies
SCORE: 4.4
Mild 1,259 Clicks Pub: Dec 8, 11
Men-Only Social Campaigns
Pepsi Max 'Bromitment' Wants You to Make a Promise to Your Buddies
Recently, Pepsi Max launched a campaign in Australia called 'Top Mates,' and now the Pepsi Max 'Bromitment' campaign has begun, a manvertising tactic to get the attention of men living in New Zealand.… [More]
Social Bromance Campaigns - Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
SCORE: 3.7
Mild 1,133 Clicks Pub: Nov 7, 11
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
If you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that. The Pepsi Max Australia ‘Top Mates’ challenge… [More]
Male-Focused Diet Drinks - Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
SCORE: 3.3
Untested 1,288 Clicks Pub: Oct 12, 11
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
Dr Pepper Ten is Dr Pepper's newest low-calorie drink, which is currently being targeted at men. The beverage brand has developed this 10-calorie product with men in mind, trying to win over the calorie-conscious… [More]
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