DEMOGRAPHICS
ALL TRENDS
Cute Catvertising
Manvertising
Instant Gratification
Tour-ovation
Supersized Selling (UPDATE)
Diluted Style
Running Revolution
Fastener Fashion
Digi-tail
Organized Interaction
Sketched Selling
Social Gamevertising
Convenient Cuisine
Deliberate Ugly
Command Tech
Angelic Advertising
Repackaged Convention
Style Streaming
Intensified Test Drive
Social Media Scorn
E.T. Architecture
Back Country Chic
Illumiwear
Home-Based Retreats
Hip-Hopvertising
One for One
Haute Healthcare
SAMPLE PRO TREND - Subscribe to access 1700 more >
Manvertising
Campaigns and branding blatantly targeted at men only
Implications - Only recently “macho marketing,” which comprised of products made and marketed to men, was being adopted by brands to appeal to their male consumers. Going one step beyond this is “manvertising,” in which campaigns and all marketing tactics are created for, and specifically marketed to, men. These campaigns and branding moves are so blatant that they alienate the opposite sex in the process, meaning that any brand going this route must carefully determine which consumer group is more advantageous to have in the long run.
| Score: 5 |
Mild
Top 6 Examples:
Date Range:11,332 Total Clicks Jun 11 - Dec 11 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Male-Oriented Retail PlaygroundsIKEA Manland Gives Boyfriends and Husbands a Break from ShoppingIKEA Manland solves the problem of bored male shoppers. Brilliant!
Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men… [More] |
Testosterone-Filled TeaBilly Tea Creates an Unconventionally Masculine Ad CampaignSince 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific… [More] |
Male-Targeted DetergentCleanjet Branding Markets Convenient GuygieneThere may be a bit of truth to the stereotype that many men are clueless when it comes to cleaning, and the goal of Cleanjet branding is to encourage guys to take on personal hygiene at the very least.… [More] | |||||||||
Men-Only Social CampaignsPepsi Max 'Bromitment' Wants You to Make a Promise to Your BuddiesRecently, Pepsi Max launched a campaign in Australia called 'Top Mates,' and now the Pepsi Max 'Bromitment' campaign has begun, a manvertising tactic to get the attention of men living in New Zealand.… [More] |
Social Bromance CampaignsWin a “Bro-cation” With Pepsi Max Australia ‘Top MatesIf you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that.
The Pepsi Max Australia ‘Top Mates’ challenge… [More] |
Male-Focused Diet DrinksDr Pepper Ten Campaign Gives Manliness to Calorie-CountingDr Pepper Ten is Dr Pepper's newest low-calorie drink, which is currently being targeted at men. The beverage brand has developed this 10-calorie product with men in mind, trying to win over the calorie-conscious… [More] | |||||||||
