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Instant Gratification

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Rewarding customers immediately for interaction


Implications - With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness.
 Score:
3.6
Mild
Top 6 Examples:
18,814 Total Clicks
Date Range:
May 11 - Dec 11
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Interactive Cafe Storefronts
 Score:
3.5
Peaked and Hot
14,050 Clicks in 82 w
Pub: Oct 21, 11

Interactive Cafe Storefronts

My Starbucks Rewards Program Rewards Frequent Customers
Mega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada -- specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts… [More]

Teamwork Vending Machines
 Score:
4.8
Peaked and Mild
2,048 Clicks in 106 w
Pub: May 5, 11

Teamwork Vending Machines

The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
The Coca-Cola Friendship Machine video not only leaves me, a lover of Coke, craving one, but also makes me want to share it with a friend. The above video on the company’s YouTube channel shows the Coca-Cola… [More]

Generous Prize Dispensers
 Score:
3.7
Peaked and Chilly
722 Clicks in 86 w
Pub: Sep 28, 11

Generous Prize Dispensers

The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... [More]

Pedal-Powered Water Dispensers
 Score:
3.1
Peaked and Chilly
893 Clicks in 92 w
Pub: Aug 12, 11

Pedal-Powered Water Dispensers

Vitaminwater Company Activate Releases a Cyclable Vending Machine
Staying fit has never been so rewarding with the release of a new vending machine by Vitaminwater company Activate. The new machine, which can be found at a Los Angeles shopping center called The... [More]

Interactive Video Prizes
 Score:
3.3
Peaked and Chilly
519 Clicks in 77 w
Pub: Nov 27, 11

Interactive Video Prizes

Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products
Retail chain Meijer has launched a really innovative marketing campaign for the holiday season with the Meijer 'Get Gifted' site. This dedicated site awards users with daily prizes for interaction. The… [More]

Talent Show Social Networking
 Score:
3
Peaked and Chilly
582 Clicks in 83 w
Pub: Oct 20, 11

Talent Show Social Networking

Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
Lately, it seems as if Pepsi and Coke have been battling head to head when it comes to social media. The Pepsi Sound Off and Pulse sites are two new social networking sites recently launched by Pepsi to… [More]


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