Instant Gratification

Rewarding customers immediately for interaction
Implications - With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness.
SCORE: 2.9
Mild Top 6 Examples: 20,892 Total Clicks May 11 - Dec 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Interactive Cafe Storefronts - My Starbucks Rewards Program Rewards Frequent Customers
SCORE: 6.2
Hot 14,896 Clicks Pub: Oct 21, 11
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
Mega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada -- specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts… [More]
Teamwork Vending Machines - The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
SCORE: 4.2
Mild 2,417 Clicks Pub: May 5, 11
Teamwork Vending Machines
The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
The Coca-Cola Friendship Machine video not only leaves me, a lover of Coke, craving one, but also makes me want to share it with a friend. The above video on the company’s YouTube channel shows the Coca-Cola… [More]
Generous Prize Dispensers - The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
SCORE: 1.4
Untested 832 Clicks Pub: Sep 28, 11
Generous Prize Dispensers
The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... [More]
Pedal-Powered Water Dispensers - Vitaminwater Company Activate Releases a Cyclable Vending Machine
SCORE: 1.3
Untested 1,465 Clicks Pub: Aug 12, 11
Pedal-Powered Water Dispensers
Vitaminwater Company Activate Releases a Cyclable Vending Machine
Staying fit has never been so rewarding with the release of a new vending machine by Vitaminwater company Activate. The new machine, which can be found at a Los Angeles shopping center called The... [More]
Interactive Video Prizes - Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products
SCORE: 1.6
Untested 576 Clicks Pub: Nov 27, 11
Interactive Video Prizes
Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products
Retail chain Meijer has launched a really innovative marketing campaign for the holiday season with the Meijer 'Get Gifted' site. This dedicated site awards users with daily prizes for interaction. The… [More]
Talent Show Social Networking - Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
SCORE: 2.3
Untested 706 Clicks Pub: Oct 20, 11
Talent Show Social Networking
Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
Lately, it seems as if Pepsi and Coke have been battling head to head when it comes to social media. The Pepsi Sound Off and Pulse sites are two new social networking sites recently launched by Pepsi to… [More]
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