Photovertising

Brands base interactive campaigns on customer photography
Implications - Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate.
SCORE: 3.1
Mild Top 5 Examples: 8,509 Total Clicks Nov 11 - Jan 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Photo-Personalizing Campaigns - Moschino 'Pic Me' App Eliminates Language Barriers
SCORE: 4.4
Mild 1,574 Clicks Pub: Dec 24, 11
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos… [More]
Designer Photo-Sharing Initiatives - Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
SCORE: 4.1
Mild 2,973 Clicks Pub: Dec 9, 11
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… [More]
Automaker Photo Contests - Win a Ford Fiesta by Entering the Fiestagram Campaign
SCORE: 2.8
Mild 2,559 Clicks Pub: Nov 27, 11
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta. The… [More]
Photo-Liberating Campaigns - Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
SCORE: 2.9
Untested 390 Clicks Pub: Dec 8, 11
Photo-Liberating Campaigns
Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
According to the Kodak 'Free Mark' campaign, there are billions of photos on Facebook that are just crying out to be liberated and enjoyed outside of the web. To encourage people to do more with their… [More]
Global Connection Showcases - Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
SCORE: 1.2
Untested 1,013 Clicks Pub: Dec 23, 11
Global Connection Showcases
Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
The Veuve Clicquot 'Wish You Were Here' campaign is an initiative from the French luxury champagne company to showcase its global presence and connection to people, places and events all over the world.… [More]