Category
Marketing
Borrowed Relevance
Trend cluster
Category
Photovertising
Brands base interactive campaigns on customer photography.
2.7
Trend score
What's Happening
What is the Photovertising trend?
Photovertising: Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate.
Evidence
Examples of the Photovertising trend
CategoryTech
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
Disruptive innovation opportunity: Integrate personalized photo campaigns into the marketing strategies of fashion retail brands to enhance brand awareness and engagement.
CategoryTech
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections.
CategoryAutos
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
Automakers can capitalize on the success of the Fiestagram campaign by hosting their own photo contests to increase brand awareness and engage with potential customers.
CategoryTech
Photo-Liberating Campaigns
Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
Opportunities to provide innovative and convenient printing options for social media users and develop creative marketing campaigns to boost brand value.
CategoryMarketing
Global Connection Showcases
Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
Luxury goods companies, like Veuve Clicquot, can leverage multimedia crowdsourcing and experiential marketing to enhance their brand image and engage with their affluent customer…
Trend themes
Themes within the Photovertising trend
Three behaviours holding the trend together01
Interactive Photo Contests
Brands are using social media to create interactive photo contests to engage their customers in sophisticated ways that not only increase brand awareness, but also utilize the modern consumer's desire to capture and share photos.
02
Global Showcases
Companies are using multimedia platforms to create more interactive campaigns in order to showcase their global presence, with an emphasis on presenting the company's spirit and lifestyle.
03
Photo-Personalizing Campaigns
Fashion labels are creating apps that involve users personalizing their photos with branded Polaroid-style photo frames to eliminate language and geographical barriers by making the campaign more accessible for everyone.
Industry implications
What the Photovertising trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is using interactive photo campaigns to increase their brand awareness by utilizing social media and personalized apps to engage their customers.
For
Automobile Industry
The automobile industry is incorporating customers in their marketing campaigns by using interactive photo contests that engage their customers and utilize social media to increase brand awareness.
For
Luxury Goods
Luxury goods companies, such as Veuve Clicquot, are using multimedia platforms to create engaging campaigns that showcase their global presence and emphasize present the brand's spirit and lifestyle.
Trend signals
Trend signals for Photovertising
Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%.
Popularity46%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
