DEMOGRAPHICS
ALL TRENDS
Everyday Gamification
Beneficial Beauty
Sustainitecture
Digital Gifting
ZENovation
Exaggerated Couture
Perpetual Party
Socialcessories
Flapper Fashion
Disaster-Proofing
Continual Charge
Fauxmance
H20 Mission
Same Sex-ceptance
Wired Wonder
Revisited Recreation
Naughty Housewares
Multi-Tech
Friend Tracking
Daily 3D
Thermo-Tech
Cute Catvertising
Manvertising
Instant Gratification
Tour-ovation
Supersized Selling (UPDATE)
Diluted Style
SAMPLE PRO TREND - Subscribe to access 1695 more >
Beneficial Beauty
Cause-driven products become prevalent in the cosmetics industry
Implications - While fashion industry players have continued to involve themselves with social good campaigns from fair trade to fur, the beauty industry has been relatively slow to follow suit. However, some beauty brands are starting to catch up by doing their part, whether it’s creating an eco-friendly line of products or ensuring that portions of sales go toward specific causes. In an age where charity and social good is practically expected of businesses, no brand—beauty or otherwise—can really afford to sit out on the social cause game.
| Score: 5.1 |
Mild
Top 6 Examples:
Date Range:25,603 Total Clicks Jan 11 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Purpose-Driven Beauty ProductsRadiant Cosmetics Raises Money to End Human TraffickingRadiant Cosmetics is a social business with the goal of ending human trafficking. You might be thinking, "What does makeup have to do with the illegal trade of human beings?" Well, certainly not much at… [More] |
Scented Afghan OilsThe 7 Virtues Offers Organic Fragrances Harvested from Legal CropsIt all began with a book. CEO Barb Stegemann launched her book ‘The 7 Virtues of a Philosopher Queen’ on International Women’s Day in 2008. In a similar vein, The 7 Virtues fragrance line aims to harness… [More] |
Cruelty-Free Makeup KitsThe Body Shop's Brush With Fashion Collection Refuses to AbuseThe Body Shop’s limited-edition Brush With Fashion collection is not only cruelty-free, but it also comes in amazing packaging. Girls like me are suckers for makeup in great packaging. The makeup comes… [More] | |||||||||
Peace PerfumesThe Vetiver of Haiti Fragrance by The 7 Virtues Helps Rebuild CommunitiesOn the International Day of Peace, The 7 Virtues will launch the new Vetiver of Haiti fragrance. The fragrance is a delicate mix of bergamot, lime tree, tarragon, nutmeg, fern, sandalwood, amber, and of… [More] |
Luxury Ethical CosmeticsBubble & Balm Creates Locally-Manufactured Fair Trade ProductsEven though luxury fair trade products seem to be popping up everywhere – even in your local malls – Bubble & Balm was the first Fairtrade-certified body care company in the United Kingdom. Their products… [More] |
Big-Ticket Charity PerfumesThe DKNY Million Dollar Bottle Uses Fragrance to Fight World HungerThe DKNY Million Dollar Bottle is the result of a collaboration between DKNY Fragrances and world-famous jewelry designer Martin Katz. The DKNY Million Dollar Bottle contains the brand's new Golden Delicious… [More] | |||||||||
