Category
Tech
Structured Stacks
Trend cluster
Category
Beneficial
Beauty
Cause-driven products become prevalent in the cosmetics industry.
3.9
Trend score
What's Happening
What is the Beneficial Beauty trend?
Beneficial Beauty: While fashion industry players have continued to involve themselves with social good campaigns from fair trade to fur, the beauty industry has been relatively slow to follow suit. However, some beauty brands are starting to catch up by doing their part, whether it’s creating an eco-friendly line of products or ensuring that portions of sales go toward specific causes. In an age where charity and social good is practically expected of businesses, no brand—beauty or otherwise—can really afford to sit out on the social cause game.
Evidence
Examples of the Beneficial Beauty trend
CategorySocial Good
Purpose-Driven Beauty Products
Radiant Cosmetics Raises Money to End Human Trafficking
Disruptive Innovation Opportunity: Develop purpose-driven beauty products that not only enhance personal appearance but also make a positive social impact.
CategorySocial Good
Scented Afghan Oils
The 7 Virtues Offers Organic Fragrances Harvested from Legal Crops
Disruptive innovation opportunity: Develop more sustainable and ethical beauty products that use organic and fair trade essential oils.
CategoryFashion
Cruelty-Free Makeup Kits
The Body Shop's Brush With Fashion Collection Refuses to Abuse
Cruelty-free makeup kits and unique packaging designs can disrupt the traditional beauty industry and attract conscious consumers.
CategorySocial Good
Peace Perfumes
The Vetiver of Haiti Fragrance by The 7 Virtues Helps Rebuild Communities
The fragrance industry can seize the opportunity to embrace fair trade practices and sustainable sourcing to meet the growing demand for ethically-produced perfumes.
CategorySocial Good
Luxury Ethical Cosmetics
Bubble & Balm Creates Locally-Manufactured Fair Trade Products
Disruptive innovation opportunity: Introduce ethical beauty and cosmetics brands that prioritize sustainable sourcing, clean ingredients, and environmentally-friendly practices.
CategoryLuxury
Big-Ticket Charity Perfumes
The DKNY Million Dollar Bottle Uses Fragrance to Fight World Hunger
The fragrance industry can capitalize on the trend of creating opulent perfume bottles to attract affluent consumers and generate sales for charitable causes.
Trend themes
Themes within the Beneficial Beauty trend
Three behaviours holding the trend together01
Cause-driven products
More beauty brands are starting to do their part in creating eco-friendly or socially responsible products
02
Fair trade and organic ingredients
Businesses are turning to fair trade and organic ingredients that benefit local communities and the environment
03
Social cause marketing
Brands are expected to participate in social causes and can benefit from aligning their products with a greater purpose
Industry implications
What the Beneficial Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and cosmetics
The beauty industry is an ideal industry that can create sustainable products and contribute to social good causes
For
Fashion and apparel
Fashion players have been involving themselves with social good campaigns from fair trade to fur
For
Sustainable agriculture
Businesses can benefit from sourcing fair trade and organic ingredients that benefit local communities and the environment
Trend signals
Trend signals for Beneficial Beauty
Trend score 3.9 out of 10, from popularity 63%, activity 48%, freshness 8%.
Popularity63%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
