Gareth Pugh x Absolut Vodka Brings Dark Aesthetics to Drinking

By: Matt Ho - Published: Aug 27, 2011 • References: absolut & hypebeast
Drinking in style has never looked so fashionably dark thanks to the Gareth Pugh x Absolut Vodka bottle.

Absolut Vodka has done quite a few collaborations with well-known designers as of late and so far, the company hasn't disappointed. The Gareth Pugh x Absolut Vodka marks the latest collaborative effort between the alcohol company and a fashion brand. This time, the bottle takes on a dark undertone with a goth aesthetic that hasn't been seen in the other bottles. The look brings a geometric design with 12 facets wrapped in a midnight blue silk cloth with an embroidered text. Overall, the look brings something for booze hounds and the fashionable crowd.

As expected, the Gareth Pugh x Absolut Vodka is a limited-edition item. This is available exclusively at Harvey Nichols and Selfridges. Stats for Goth Liquor Bottles Trending: Older & Average
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Concept: Gareth Pugh X Absolut Vodka
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: mimicking mirrored bottles, psychedelic booze branding, and repurposed booze bottles.