Smirnoff Tea Party
Viral Vodka Ad
Watch and enjoy, then watch it again and again
Implications - Alcohol companies really know how to put on hilarious commercials that stick in most consumers' minds. Beer commercials have always found a way to depict the lighthearted nature of the drink in the most playful manner with parodies and hilarious scenarios. This is a lifestyle that speaks to young adults who are just experiencing their first years of adulthood. It's hard to see this formula change considering how successful it's been.