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Viral Vodka Ad

By: Cowbag - Published:   Updated: Apr 13 2011 • References: youtube
Truly the best Smirnoff viral ever. Any doubts about the genius of this viral will be banished once you listen to the lyrics. Does every meal you eat come in multiple courses?

Watch and enjoy, then watch it again and again

Implications - Alcohol companies really know how to put on hilarious commercials that stick in most consumers' minds. Beer commercials have always found a way to depict the lighthearted nature of the drink in the most playful manner with parodies and hilarious scenarios. This is a lifestyle that speaks to young adults who are just experiencing their first years of adulthood. It's hard to see this formula change considering how successful it's been.

Stats for Smirnoff Tea Party Trending: Older & Average
Traction: 5,905 clicks in 396 w
Interest: > 3 minutes
Concept: Smirnoff Tea Party
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: winterized formal wear, irresistibly charismatic portraits, and repurposed bank retailers.