The Absolut Vodka Fashion Week Ad Will Play a Trick on Your Eyes
At first glance you would think the Absolut Vodka Fashion Week ad is just a 'Judy,' a fashion mannequin used to model clothing. Further investigation will bring the revelation that it's a Judy making reference to the Absolut bottle. There are even tools like scissors and unused cloth to enhance the fashion world in this image.
With such a clever design used in this campaign, it's no doubt that it will definitely garner attention from drinkers and fashonistas alike.
Implications - Consumers are looking for all of their products to take on a stylish approach. Combining function with aesthetics makes an item more appealing. Companies could come out with a greater number of designs that meld these two aspects together to increase their revenue.Stats for Fashionably Boozed Campaigns Trending: Older & Mild
Traction: 2,462 clicks in 171 w
Interest: 1.3 minutes Concept: Absolut Vodka Fashion Week Ad
Related: 44 examples / 34 photos
Segment: Females, 18-35 Comparison Set: 16 similar articles, including: 36 absolut vodkavations, alcoholic milk cartons, and mimicking mirrored bottles.