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Fashionizing
Rebranding ordinary products to appeal to fashion-focused consumers
Implications - There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.
| Score: 5.6 |
Mild
Top 6 Examples:
Date Range:20,298 Total Clicks Mar 11 - Jan 12 |
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Featured Examples | |||||||||||
Couture Cola CampaignsThe Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in PinkThe Karl Lagerfeld Diet Coke 2011 campaign suits the pretty pink bottles of Coke perfectly, which were specially designed by the Chanel designer himself. The cutesy campaign features super models Coco… [More] |
Posh Pop PackagingThe Diet Coke Get Glam Campaign is in Collaboration With Benefit CosmeticsPop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a… [More] |
Fashionable Feminine HygieneU by Kotex Limited Edition Designer Series Offers Stylish ProtectionKimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman's personal style.… [More] | |||||||||
Couture Icon Cola BottlesKarl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft DrinksIf you're the type who needs to be fashionable in every way, I suppose carrying the Karl Lagerfeld Diet Coke bottles would be the best way to go in the case of holding a beverage.
The Karl Lagerfeld Diet… [More] |
Dapper Grooming CampaignsThree Stylish Stars to Represent the Gillette Fusion ProGlide StylerGillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style… [More] |
Haute Couture Water VesselsThe Courreges Limited Edition Evian Bottle is Stylishly VivaciousBottled water heavyweight Evian combined forces with renowned French designer Courreges to create the Courreges Limited Edition Evian Bottle. Made using 100% recyclable packaging and organic ink, this… [More] | |||||||||
