Fashionizing

Rebranding ordinary products to appeal to fashion-focused consumers
Implications - There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.
SCORE: 5
Mild Top 6 Examples: 25,444 Total Clicks Mar 11 - Jan 12
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DEMOGRAPHICS
Couture Cola Campaigns - The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
SCORE: 5.9
Hot 10,435 Clicks Pub: Apr 11, 11
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
The Karl Lagerfeld Diet Coke 2011 campaign suits the pretty pink bottles of Coke perfectly, which were specially designed by the Chanel designer himself. The cutesy campaign features super models Coco… [More]
Posh Pop Packaging - The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
SCORE: 5
Warm 3,251 Clicks Pub: Jan 20, 12
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Pop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a… [More]
Fashionable Feminine Hygiene - U by Kotex Limited Edition Designer Series Offers Stylish Protection
SCORE: 5.3
Mild 4,028 Clicks Pub: Aug 10, 11
Fashionable Feminine Hygiene
U by Kotex Limited Edition Designer Series Offers Stylish Protection
Kimberly-Clark has expanded its U by Kotex line to include the U by Kotex Limited Edition Designer series. This new line features new fashionable box designs meant to reflect a young woman's personal style.… [More]
Couture Icon Cola Bottles - Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
SCORE: 5.2
Mild 2,410 Clicks Pub: Mar 28, 11
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
If you're the type who needs to be fashionable in every way, I suppose carrying the Karl Lagerfeld Diet Coke bottles would be the best way to go in the case of holding a beverage. The Karl Lagerfeld Diet… [More]
Dapper Grooming Campaigns - Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
SCORE: 4.5
Mild 2,988 Clicks Pub: Jan 20, 12
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
Gillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style… [More]
Haute Couture Water Vessels - The Courreges Limited Edition Evian Bottle is Stylishly Vivacious
SCORE: 3.2
Mild 2,332 Clicks Pub: Jan 2, 12
Haute Couture Water Vessels
The Courreges Limited Edition Evian Bottle is Stylishly Vivacious
Bottled water heavyweight Evian combined forces with renowned French designer Courreges to create the Courreges Limited Edition Evian Bottle. Made using 100% recyclable packaging and organic ink, this… [More]