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PepsiCo's Take on Coke's Green Bottles

By: Marlon Franco - Published: • References: pepsico & ecorazzi
PepsiCo Inc. has joined the eco movement with their Pepsi plant-based bottles. These plant-based bottles topple the cola company's competitor in terms of reducing carbon footprint. PepsiCo plant-based bottles are made from pine, corn husks, and grass as well as other materials, and are said to be the first bottle to use a plastic called polyethylene terephthalate, or PET. PepsiCo is making use of leftovers like orange peels, oat hulls, potato scraps and other organic materials in creating these plant-based bottles.

“The new bottle looks and feels exactly the same as their old packaging, and doesn't effect the taste of their Pepsi product," says Senior Vice President Rocco Pappalia, “It’s indistinguishable.” 

These new plant-based bottles are planned to be tested next year, and if it goes well, the company will convert all of their products to the eco-friendly materials! Stats for Eco-Friendly Plant-Based Bottles Trending: Older & Mild
Traction: 1,331 clicks in 187 w
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Concept: Eco-Friendly, Plant-Based Bottles
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Segment: Neutral, 18-55
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