Going green during that red time of month is now easier than ever with the Diva Cup. Menstrual cups were used long ago before disposable sanitary pads and tampons entered the picture but they’re back and gaining in popularity.
The Diva Cup, made with silicone, can greatly reduce our carbon footprint because it’s reusable for at least a year. I know, I know, “Ewwwwww,” but I can honestly tell you that once you learn how to remove and insert the silicone wonder, the ick factor is a non-issue.
As a forty-year old woman who gave birth to two children (concerned about the stretching of my vajayjay) and one with a heavier than normal flow, I admit being a bit skeptical of the Diva Cup. I braved buying my first one a few weeks ago, used it, and will never go back to the cotton mouse or feminine napkin (more like diaper) again! No leaking, no doubling up on pads, and more importantly—no wondering whether or not I forgot to remove my tampon.
Be sure to check out the Diva Cup website for proper sizing and answers to any questions you may have such as: Does it leak? Is it messy to take in and out? Can I wear it with an IUD?
What's Driving This Trend
- Eco-friendly Menstrual Cups
- The rise in popularity of eco-friendly menstrual cups like Diva Cup offers disruptive innovation opportunities for the feminine hygiene industry.
- Reusable Feminine Hygiene Products
- The demand for reusable and sustainable feminine hygiene products like the Diva Cup provides opportunities for disruptive innovation in the eco-friendly sanitary product industry.
- Alternative Menstrual Products
- Innovation opportunities arise in the market for alternative menstrual products, like the Diva Cup, which offer sustainable, cost-effective, and safe options for women to manage their menstrual cycles.
Who This Affects Most
- Feminine Hygiene Industry
- The rise in demand for reusable and eco-friendly feminine hygiene products, like the Diva Cup, can disrupt the traditional feminine hygiene product industry and create new market opportunities.
- Sustainable Product Industry
- The market for sustainable and eco-friendly products, such as the Diva Cup, presents disruptive innovation opportunities for companies that prioritize environmental sustainability.
- Women's Health Industry
- The emergence of alternative menstrual products, like the Diva Cup, presents disruptive opportunities for innovation in the women's health industry, especially in terms of safety, cost-effectiveness, and convenience.
