I think that the Kotex '28 Days' campaign has hit the nail right on its head with this concept. I mean, it's so true--we women fluctuate through so many different emotions every day. Why not capitalize on this known fact?
With art direction by Jonathan Gurvit, the Kotex '28 Days' campaign features 28 different postcards, of which only ten are shown in the gallery above. For the rest, be sure to visit Behance.net. Clearly, my favorite one hones in on our affectionate day with a big ball of plush pandas.
Stats for Panda Period Ads
Trending: Older & Warm
Research: 14,926 clicks in 320 w
Interest: 4 minutes
Concept: Kotex 28 Days Campaign
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: red splattered kitchens, martian footwear ads, and cucumber condom campaigns.
Panda Period Ads
More Stats +/-
Martian Footwear Ads
Red Splattered Kitchens
Cucumber Condom Campaigns
Promotional Cardboard Seats
Oiled-Up iPhone Apps