Gillette has enlisted the help of three stylish celebs to help launch its new Gillette Fusion ProGlide Styler. To celebrate the different facial hair styles, the male grooming brand is featuring male style icons André 3000 Benjamin, Gael García Bernal and Adrien Brody in its new campaign. These three men, who are being referred to as the 'Masters of Style,' will appear in Gillette's upcoming print and TV ads and digital media.
The Gillette Fusion ProGlide Styler is an innovative 3-in-1 grooming tool that helps men simplify the process of shaving and grooming by combining a trimmer, razor and scissors into one convenient, easy-to-use tool. According to the company, the Gillette Fusion ProGlide Styler -- which will retail for $19.99 USD -- helps men "trim evenly, shave closely and edge accurately."
Stats for Dapper Grooming Campaigns
Trending: Older & Average
Research: 3,591 clicks in 226 w
Interest: 0.7 minutes
Concept: Gillette Fusion ProGlide Styler
Related: 57 examples / 44 photos
Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: sculpted stache campaigns, 25 rad razors, and flat-pack shavers.
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