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Check-In Campaigns
Brands engage customers by rewarding them for check-ins
Implications - Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing.
| Score: 4.1 |
Mild
Top 6 Examples:
Date Range:4,827 Total Clicks May 11 - Jan 12 |
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Featured Examples | |||||||||||
Couch Potato Loyalty ProgramsViggle Rewards You for 'Checking in' to TV ShowsThe latest in rewards-based marketing, Viggle is a loyalty program that rewards TV viewers for sharing what they're watching with their social networks. You just have to “check in” to any show on more… [More] |
Interactive Airline InitiativesAir China Facebook Check-In Campaign Entices New CustomersBrands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to create… [More] |
Social Bromance CampaignsWin a “Bro-cation” With Pepsi Max Australia ‘Top MatesIf you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that.
The Pepsi Max Australia ‘Top Mates’ challenge… [More] | |||||||||
Social Media Loyalty ProgramsThe Starwood Hotels Foursquare Partnerships Help You Earn PointsI have yet another reason why everyone should jump onto the social media bandwagon: The Starwood Hotels Foursquare loyalty program. This baby is the most recent development in the world of apps, social… [More] |
Runaway Bride AdsThe TAM Airlines Check-In Campaign Shows the Importance of Smooth DeparturesIf you've ever felt the pain of a grueling long check-in at an airport, these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send… [More] |
Generous Prize DispensersThe Nokia Foursquare Gifting Machine Rewards You for Using Social MediaPlaying on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... [More] | |||||||||
