The limited-edition Missoni and San Pellegrino bottle is being sold in Italy to support and promote both Italian companies. I really like the look of this patterned bottle; it's probably the only way I could afford or own Missoni. Maybe I'll get a bottle shipped from Italy!
Implications - As consumption levels continue to increase, the importance of presentation and aesthetics has risen to the same level as the quality of the product itself. Labels, packages and advertisements that are showy, aesthetically alluring and creatively infused see elevated consumption levels; a pattern reflective of an increasingly superficial society.