These Kenneth Cole 'I Clean Up Well' t-shirts will be sold on his website in a custom oil spill t-shirt section, where 100 percent of the proceeds will go to Kenneth Cole's personal AWEARNESS campaign. The AWEARNESS campaign is a project to help clean up the Gulf oil spill.

Shirt buyers can customize their tees, mixing and matching colors and slogans for a personalized look. I love the idea of celebrities and designers using their popularity and power for a good cause. Kenneth Cole a great designer, so who wouldn't want a stylish tee for a good cause?