Apprentice

Average Sizes Return to Runways

By: Hayley Grieve - Published: • References: trendhunter
Ultra-thin models and body image problems have been fiercely debated issues for over a decade. We have heard the stories of model malnutrition death and girls and boys as young as 7 who claim they should be on diets.  Should models have to fit a certain size range? And if so, who decides what is “healthy”?  It is a touchy subject that has two sides, and although there have been scientific tests about body image, society still seems stuck about how to move forward.

The move forward seems to be emerging as the use of models closer representing the majority of global women. 

All of the models in this gallery are a US size 10 and above. So pretty! I think they all have beautiful faces and make the products look just as good as a standard size 2 model.  And yes, believe it or not, these girls are all in the Plus Size division of their agencies, even though they appear to look “normal.”

Designers would most likely be willing to use a greater variety of models in their advertisements if sales were kept high.  Only time will tell if this trend will fully develop or die. Stats for Fuller Bodied Icons Trending: Older & Warm
Traction: 45,006 clicks in 329 w
Interest: 4 minutes
Concept: Fuller Bodied Icons
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: madrid bans skinny models from catwalk, body image double standards, and skinny representation.