Branded Racing

Automakers use racing games & campaigns to engage more consumers
Implications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market.
SCORE: 2.6
Mild Top 6 Examples: 13,932 Total Clicks Aug 11 - Feb 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Race-Mimicking Apps - You Can Pretend to be a Car With the Toyota 'I am 86' Game
SCORE: 3.6
Warm 1,973 Clicks Pub: Feb 10, 12
Race-Mimicking Apps
You Can Pretend to be a Car With the Toyota 'I am 86' Game
Toyota is promoting its 2012 '86' sports car and it has launched an interactive app -- the Toyota 'I am 86' game -- to get consumers excited. When you download the free Toyota 'I am 86' game, you get… [More]
Social Media Road Races - The 'BMW South Africa: Interactive Video Projection' is Simply Effective
SCORE: 2.6
Mild 6,651 Clicks Pub: Jan 23, 12
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
Car enthusiasts start your engines, BMW South Africa has released its ‘1 Series’ Interactive Video Projection and has utilized social media and interactive racing promotion to make sure it gets off with… [More]
Billboard Racing Games - Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
SCORE: 4.4
Mild 2,819 Clicks Pub: Dec 21, 11
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
Branded games are popping up everywhere and they also seem to be getting bigger, which is the case with the Hyundai Race game. This high quality racing game is currently being featured on a giant screen… [More]
3D Social Driving Games - Toyota's Social Network Racer Promotes the New FT-86 II Concept
SCORE: 3
Mild 1,272 Clicks Pub: Oct 27, 11
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… [More]
Interactive Car Racing Campaigns - Mercedes Live Race Offers Fans the Chance to Compete a F1 Star
SCORE: 0.9
Untested 953 Clicks Pub: Aug 22, 11
Interactive Car Racing Campaigns
Mercedes Live Race Offers Fans the Chance to Compete a F1 Star
The Mercedes Live Race gives Formula One fans the incredible opportunity to race against David Coulthard. The race which will be held in Surrey, UK will see the F1 driver in a car and his competition race… [More]
Hands-Free Racing Games - Red Bull Formula Face Uses Your Head as Controls
SCORE: 0.9
Untested 264 Clicks Pub: Dec 3, 11
Hands-Free Racing Games
Red Bull Formula Face Uses Your Head as Controls
The days of cramped controller hands and broken joysticks are a thing of the past, thanks to the incredible new Red Bull Formula Face video game. Using face recognition technology, the racing circuit challenge… [More]