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Branded Racing

Automakers use racing games & campaigns to engage more consumers

Implications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market.
Trend Themes
1. Branded Racing Games - Car companies are capturing the attention of the younger consumer group who would otherwise not pay attention or care about the new cars on the market by releasing branded auto racing games and campaigns.
2. Interactive Advertising Collaborations - Marketing collaboration can be a fruitful venture for both brands like in the case of Mercedes and Grand Turismo 5, which allowed brands to expose their companies to different demographics.
3. Social Media and Interactive Promotion - Car companies like Toyota and BMW South Africa are using social media and interactive promotion to engage with potential car buyers and create captive audiences to spread news about new releases.
Industry Implications
1. Automotive Industry - The automotive industry can use branded racing games and campaigns to engage with younger consumers who would otherwise not pay attention or care about new cars on the market.
2. Advertising Industry - The advertising industry can use interactive collaborations and promotions on social media platforms to engage potential customers and create excitement around new products or services.
3. Gaming Industry - The gaming industry can collaborate with the automotive industry to create branded auto racing games and campaigns that engage new segments of consumers.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
260,506 Total Clicks
Date Range:
Aug 11 — Feb 12
Trending:
Mild

Featured Examples

Race-Mimicking Apps
Race-Mimicking Apps
You Can Pretend to be a Car With the Toyota 'I am 86' Game
Toyota is promoting its 2012 '86' sports car and it has launched an interactive app -- the Toyota 'I am 86' game -- to get consumers excited. When you download the free Toyota 'I am 86' game, you get… MORE
Billboard Racing Games
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
Branded games are popping up everywhere and they also seem to be getting bigger, which is the case with the Hyundai Race game. This high quality racing game is currently being featured on a giant screen… MORE
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
Car enthusiasts start your engines, BMW South Africa has released its ‘1 Series’ Interactive Video Projection and has utilized social media and interactive racing promotion to make sure it gets off with… MORE
3D Social Driving Games
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… MORE
Interactive Car Racing Campaigns
Interactive Car Racing Campaigns
Mercedes Live Race Offers Fans the Chance to Compete a F1 Star
The Mercedes Live Race gives Formula One fans the incredible opportunity to race against David Coulthard. The race which will be held in Surrey, UK will see the F1 driver in a car and his competition race… MORE
play_circle_filled Hands-Free Racing Games
Hands-Free Racing Games
Red Bull Formula Face Uses Your Head as Controls
The days of cramped controller hands and broken joysticks are a thing of the past, thanks to the incredible new Red Bull Formula Face video game. Using face recognition technology, the racing circuit challenge… MORE

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