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Branded Racing
Automakers use racing games & campaigns to engage more consumers
Implications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market.
| Score: 3.3 |
Mild
Top 6 Examples:
Date Range:10,712 Total Clicks Aug 11 - Feb 12 |
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Featured Examples | |||||||||||
Race-Mimicking AppsYou Can Pretend to be a Car With the Toyota 'I am 86' GameToyota is promoting its 2012 '86' sports car and it has launched an interactive app -- the Toyota 'I am 86' game -- to get consumers excited.
When you download the free Toyota 'I am 86' game, you get… [More] |
Social Media Road RacesThe 'BMW South Africa: Interactive Video Projection' is Simply EffectiveCar enthusiasts start your engines, BMW South Africa has released its ‘1 Series’ Interactive Video Projection and has utilized social media and interactive racing promotion to make sure it gets off with… [More] |
Billboard Racing GamesHyundai Race Promotes the 2012 Hyundai Veloster at Times SquareBranded games are popping up everywhere and they also seem to be getting bigger, which is the case with the Hyundai Race game. This high quality racing game is currently being featured on a giant screen… [More] | |||||||||
3D Social Driving GamesToyota's Social Network Racer Promotes the New FT-86 II ConceptToyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… [More] |
Interactive Car Racing CampaignsMercedes Live Race Offers Fans the Chance to Compete a F1 StarThe Mercedes Live Race gives Formula One fans the incredible opportunity to race against David Coulthard. The race which will be held in Surrey, UK will see the F1 driver in a car and his competition race… [More] |
Hands-Free Racing GamesRed Bull Formula Face Uses Your Head as ControlsThe days of cramped controller hands and broken joysticks are a thing of the past, thanks to the incredible new Red Bull Formula Face video game. Using face recognition technology, the racing circuit challenge… [More] | |||||||||
