Your Custom Tattoos Star in Brazilian Beer Ad

By: Going Like Sixty - Published: Jan 13, 2008 • References:
I'm just nuts over interactive ads and this is a great one. It for the Brazilian Antarcita beer. You put your name in and somebody else's name too. The names then appear on live characters - not cartoons. The girl says (loose translation), "I have your name as a tattoo, want to see it?" After the lovely reveal, she calls for Paulo to show his tattoo and that's the fun part.

Click the source URL for the version I customized (the video can't be embedded). Stats for Custom Commercials Trending: Older & Buzzing
Research: 15,393 clicks in 437 w
Interest: 3.5 minutes
Concept: Custom Commercials
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: rugged training scooters, art deco alcohol packaging, and powerful geometric hooks.