I'm just nuts over interactive ads and this is a great one. It for the Brazilian Antarcita beer. You put your name in and somebody else's name too. The names then appear on live characters - not cartoons. The girl says (loose translation), "I have your name as a tattoo, want to see it?" After the lovely reveal, she calls for Paulo to show his tattoo and that's the fun part.
Click the source URL for the version I customized (the video can't be embedded).
Stats for Custom Commercials
Trending: Older & Buzzing
Research: 15,376 clicks in 433 w
Interest: 3.5 minutes
Concept: Custom Commercials
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: puppetry ice cream flavors, omelet-topped breakfast sandwiches, and port-expanding tech organizers.
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