Created by Dipdive animation, the video follows the three male members of the Peas as they venture through space to get to the lovesick Fergie. The designs and art throughout are reminiscent of old school video games. My favorite part of the Black Eyed Peas XOXO video must be the stunning sequence of blooming flowers; I can almost smell the fresh breeze as they spring to life.
Even if you’re not a fan of the song, the video is definitely worth checking out.
Implications - Consumers are becoming more integrated with their favorite entertainers than ever before. A company could connect their items with certain popular names in order to draw in more attention on the market.