From Zombie Grannies to Bad Ass Granpa Ads

By: Jonathon Brown - Published: Jan 30, 2013
There’s something so appealing about elderly advertising, isn’t there? Much of it has to do with the way society portrays elderly people. If you notice in most movies and commercials featuring people of an advanced age, they are very often portrayed as child-like or over the top crazy.

For some reason, once people get to be seniors, they aren’t portrayed as wise, weathered or capable very often. However, at least one ad here flips the script and turns an old man into a bad ass punk with some intimidating appeal. This particular piece of elderly advertising comes from the Shell Mastercard.

Things go right back to normal though when you get to the Fidelity 401K Plan, as it shows an elderly man with massively exaggerated glasses on. Stats for 19 Examples of Elderly Advertising Trending: Older & Warm
Research: 100,217 clicks in 169 w
Interest: 1.9 minutes
Concept: Elderly Advertising
Related: 146 examples / 112 photos
Segment: Neutral, 35-55+
Comparison Set: 53 similar articles, including: oversized spectacles advertising, sensualized senior commercials, and angry grandmother ads.