LEGO Unveils Their First Augmented Reality Game Life of George

By: Susan Keefe - Published: Oct 4, 2011 • References: facebook & digitalbuzzblog
The long-running toy franchise LEGO has created its first augmented reality app for the iPhone called Life of George. Very few classic toy companies have experienced the level of success LEGO has in the digital world. From popular PS3 games to their most recent effort in the wild world of apps, LEGO has managed to keep themselves relevant in an increasingly tech-driven age.

LEGO has figured out how to bring the now retro way of engaging with their product to the fast pace world of gaming apps. You and your child can relive your pajama-clad glory days of LEGO building and still play the video games he, and (let's face it) you crave. Build the designs that appear on your phone while fighting the clock. Scan the finished product into the phone for final scoring and keep on building.

Recapture the past without forsaking the joys of the present with the LEGO augmented reality app Life of George. Stats for Hands-On Building Apps Trending: Older & Average
Research: 5,215 clicks in 241 w
Interest: > 3 minutes
Concept: Life Of George
Related: 81 examples / 62 photos
Segment: Males, 18-55
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