The Battle Club for Kids Bridges the Physical & Digital World
Laura McQuarrie — February 20, 2020 — Life-Stages
References: SmartGamesUSA & toyfair.vporoom
The Battle Club By SmartGames Live is a new app that will be unveiled at the New York Toy Fair to enhance SmartGames' range of puzzle games with virtual experiences. With this app, kids will be able to select one of three game modes or choose a challenge and begin playing with the physical game before them. Using the app, kids will find themselves racing against time or competing against friends to experience gameplay like never before. Like a classic arcade experience, The Battle Club tracks and records a player's results, which is sure to inspire players to beat their best score.
When The Battle Club launches, a trio of SmartGames—Asteroid Escape, Color Catch and Cube Puzzler Go—will be available, with more to come in the future.
Image Credit: SmartGames
When The Battle Club launches, a trio of SmartGames—Asteroid Escape, Color Catch and Cube Puzzler Go—will be available, with more to come in the future.
Image Credit: SmartGames
Trend Themes
1. Physical-digital Integration - The trend of integrating physical and digital experiences continues with puzzle game-enhancing apps like The Battle Club.
2. Competitive Gameplay - Apps like The Battle Club are tapping into the trend of competitive gameplay, allowing kids to compete against friends or themselves.
3. App-enhanced Products - The rise of app-enhanced products, and specifically puzzle games with app capabilities like The Battle Club, is a trend worth noting in the toy industry.
Industry Implications
1. Gaming - The Battle Club app is disrupting traditional puzzle gaming by enhancing physical products with digital experiences.
2. Toy - The Battle Club app is a disruptive innovation opportunity within the toy industry for companies looking to integrate the physical and digital play experience.
3. App Development - The trend of app-enhanced products, like The Battle Club, presents an opportunity for app developers to collaborate with physical product manufacturers.
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