You know how some people can't help but drive into every single puddle on the road - just to make a splash. Well, those crazy drivers in Iceland have taken this act a little further. They actually drive ON the water. 800hp home built cars, special sand tires and a bit of nitroglycerin into the injection and you're on... and you thought WALKING on water was cool!!!
Implications - With the increasing number of new technologies coming out each day, consumers are only attracted to products that stay on the cutting edge. Items that push the limits on conventionality are appealing to customers looking for the greatest innovations. Companies could focus on creating their designs with this in mind to attract more buyers.
What Makes This Trend Stand Out
- Extreme Water Sports
- Opportunity to develop innovative water sports activities that push the limits of conventionality.
- Custom-built Vehicles
- Disruptive innovation opportunity to create high-performance custom-built cars for niche markets.
- Hydroplaning Technology
- Potential for disruptive innovation in hydroplaning technology to enhance the water driving experience.
Sectors Adopting This
- Automotive
- Opportunity for automotive companies to explore the market for custom-built high-performance cars for extreme water sports.
- Sports and Recreation
- Opportunity to develop new water sports and recreational activities that involve hydroplaning.
- Tourism and Adventure
- Potential to attract adventure-seeking tourists by offering unique water driving experiences.
