You know how some people can't help but drive into every single puddle on the road - just to make a splash. Well, those crazy drivers in Iceland have taken this act a little further. They actually drive ON the water. 800hp home built cars, special sand tires and a bit of nitroglycerin into the injection and you're on... and you thought WALKING on water was cool!!!
Implications - With the increasing number of new technologies coming out each day, consumers are only attracted to products that stay on the cutting edge. Items that push the limits on conventionality are appealing to customers looking for the greatest innovations. Companies could focus on creating their designs with this in mind to attract more buyers.
Stats for Car Racing on Water
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Concept: Car Racing On Water
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Segment: Males, 18-35
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Car Racing on Water
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