Hjortur - Hjortur Smarason is a marketing consultant in Reykjavik Iceland, working on branding, concept development and internet marketing at Scope communications.
With background in anthropology and political science Hjortur's main focus is now marketing and the latest trends in the field. Hjortur writes a weekly column on marketing in the national business newspaper, Vidskiptabladid (only in Icelandic) and has a blog about untraditional marketing and social media, Marketing Safari. So if you want to go on a safari through the less traveled roads of marketing, jump on board.
Hjortur is a frequent speaker about marketing and social media and was the editor of the book CoolBrands - An insight into some of Iceland's coolest brands.
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Trends: 81 |
Total Views: 190,000 |
Reactions: 142 |
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Total Views (Explained) - The number displayed for 'total views' is an approximation which attempts to discount non-human traffic. It is re-calculated every couple hours.
Hunting Since: March 2007
Hjortur's Latest Trends
Accidental Amputations
Man's Penis Amputated by MistakeOops, what a mistake to make. Ib Jorgensen, a 42-year-old Dane and a father of two, had a sore penis a couple of years back and went to see a doctor at his local hospital in Odense. The doctors diagnosed…
Published 7,052 Views
Volcanic Crater Tours (GALLERY)
Real-Life Journeys to the Center of the EarthIn the movie ‘The Journey to the Center of the Earth,’ we follow Brendan Fraser and his guide, the Icelandic Anita Briem, on a journey down the crater of Snaefellsjokull, a legendary glacier-covered volcano…
Published 2,899 Views
Eco Cable Winding Gadgets (GALLERY)
The MagneatHave you noticed how some of the best ideas are the simplest ones? Ideas where you find it amazing that no one has come up with them before, because they are – simply brilliant? Magneat is one of those…
Published 1,574 Views
Reverse Psychology Election PSAs (VIDEO)
A-Listers Say "Don't Vote"Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker…
Published 2,346 Views
Enlightened Fish
Dried Cod Lamps as ArtUggi Lights, also known as dried cod lamps, are an interesting example of age old tradition re-made. In Iceland people used to hang fish whole to dry and then eat (and actually, they still do). Two Icelandic…
Published 1,601 Views
Free Movies to Entice Young Voters (VIDEO)
"Slacker Uprising" by Michael MooreMichael Moore is getting the slackers to vote in November. He’s filling stadiums in 60 cities, in 20 battle field states, to encourage young people to get off the couch and try to vote for once. There’s…
Published 1,329 Views
Public Toilet Search Engine
Diaroogle.com for Your Urgent NeedsDo you hate public toilets? I don’t like them, but I hate it even more when I can’t find any, but still need to go. That’s why we now have diaroogle. “Diaroogle helps you find quality public toilets from…
Published 1,575 Views
Increased Hygiene (VIDEO)
Burger King Employee Fired for Bathing in SinkA Burger King employee was fired after his boss found out he had taken a bath while on duty. The management found out about the employee taken a bath on duty after a video tape of the event showed up on…
442 Views
Meta Social Travel Reviews
UpTake.comUser-generated rating, reviews and testimonials have become essential for the modern traveler. Social travel networks let you check out hotel reviews before booking. After looking at the review, you either…
Published 2,045 Views
Animated Graffiti (VIDEO)
MUTO in Buenos AiresIs graffiti art or vandalism? There are different opinions about that, but this is a type of graffiti I haven't seen before. It's animated. An artist that calls him self Blu created this video with of…
Published 2,203 Views
Jail Bail Via Twitter
Student Rescued After Tweet in EgyptJames Buck, an American student studying the new leftists and the blogosphere in Egypt for his Master thesis was arrested when watching riots in Mahalla, Egypt on April 10th. Just after his arrest, he…
Published 1,910 Views
Gender Equality: Topless Women in Swimming Pools in Denmark
Denmark is known for being liberal towards sex and on the forefront when it comes to gender equality (remember the Danish couple by the Colorado River in "Into the Wild"?). After a group of young girls went topless in a swimming pool in down town Copenhagen last year to protest the "pornification" o…7,871 Views
3G iPhone Within 60 Days? (VIDEO)
According to Cnet News, the legendary tech columnist Walt Mossberg, or Uncle Walt, from The Wall Street Journal has predicted that we will see the next generation of iPhones within 60 days. An iPhone with…Published 1,447 Views
Controversial TV Spot Is 2007's Best TV Ad (VIDEO)
The Last SupperSex and violence are popular methods to catch attention in advertising. But you can make other sorts of controversial ads, like this ad for Siminn, an Icelandic phone company. They are changing history.…
Published 2,206 Views
Beach Surprise (GALLERY)
Mysterious Grand Pianos Washed Ashore in the NetherlandsIt's obvious that the Dutch are not afraid of the sea, with 20% of the country being below sea level. The sea doesn't seem to bring them fear or destruction, it brings them surprises. Big beach surprises. Remember the mysterious big lego figure that washed ashore in Zandvoort in the Netherlands last…
989 Views
First Edition Sportscars on Auction (GALLERY)
Number 1 is what everybody is after, right? Copy number one often has a higher price then the following copies. And it doesn't seem to matter whether that is a stamp or a brand new sports car. The Barret Jackson 2008 auction is the place where car collectors sell and buy their cars. Three #1 copie…674 Views
Aquaduct (VIDEO)
Bike Your Way to Clean WaterThis innovative bike was the winning submission in the Innovate or Die competition. This unique invention is a tricycle with a built in water filtration system. At the back it has a large water container…
Published 2,752 Views
Mutated Mice Play With Cats (VIDEO)
Who's afraid of the big bad cat? Not this mouse, that's for sure. With the help of Japanese scientist this mouse got her genes "improved" so that she can't smell cats. Her instinct tells her to play dead…Published 2,025 Views
Land Rover LRX Concept (GALLERY)
First Photos Reveal Most Eco-Friendly Car to DateLand Rover revealed pictures of their new LRX concept vehicle that will be officially launched on the NAISA in Detroit in January 2008. Being the first car designed from scratch under the control of the…
Published 3,149 Views
Rent a Hydrogen Car (VIDEO)
Iceland Hydrogen Society Now CloserHydrogen cars have, so far, mainly been experimental vehicles and not available for the general public. This has now changed in Iceland. Four years ago, a Shell station in Iceland became the world's first…
Published 4,259 Views
Alcohol-Filled Art
"Drink Away the Art" ExhibitionAre you one of those people who goes to art gallery openings more for the free cocktails than the strange pictures on the wall that no one can make sense of anyway (at least not sober)? If so, then you…
Published 3,032 Views
Google's RE < C Initiative
Renewable Energy Cheaper than CoalGoogle announced today a new initiative they call "RE < C" which stands for Renewable Energy Cheaper than Coal. There aim is to develop methods to produce electricity from renewable sources cheaper than…
Published 2,337 Views
Dancing Axonometric Figures (VIDEO)
Halfby Music Video by GroovisionsDo you know those little figures and drawings architects use to bring their drawings to life? Well, now those figures have got a life of their own. Japanese motion graphics firm Groovisions has created…
Published 1,415 Views
Smoking Hot Pot Design
The Sorapot KettleYou didn't read smoking pot there did you? Just a little Freudian slip? The Sorapot teapot is a great example of out of the box thinking. I love it when an ordinary thing like a teapot is taken and redesigned…
Published 1,427 Views
Crack Your Genetic Code
deCODEme DNA ReaderWhere did your ancestors come from? Do you have increased risk for a heart disease or Alzheimer? What can your DNA tell? Wouldn't it be nice to know? deCODEme.com is a new website where you can send in…
Published 3,319 Views
Famous Aging Cheddar To Be Auctioned
Bid on 11 Month Old Wedginald CheeseDo you remember Wedginald, the West Country Farmhouse Cheesemakers' cheddar cheese you could watch mature live on web-TV? We featured it way back in April. Well, it's been almost eleven months since the…
Published 1,962 Views
Fake Animal Eats Losing Stubs
Japanese Robo-Goat Reduces LitterIf you've visited a petting zoo you've probably experienced how the goats love to chew on anything they can get their teeth on, whether it is a jacket, scarf, trousers or a German farmer's tractor fund.…
Published 2,270 Views
Distraction Blinder (GALLERY)
The Office Collar by Simon BrewsterDo you or your employees constantly get distracted by the world around you while working in an open plan office environment? Well, don't worry. Simon Brewster has found the solution... the Office Collar!…
Published 4,746 Views
Imagine Peace Tower Unveiled on John Lennons Birthday
Eight minutes before 8 p.m. tonight, on what would have been John Lennon’s 67th birthday, Yoko Ono unveiled the Imagine Peace Tower in Videy, a small island just outside Reykjavik, Iceland. John Lennon…Published 2,431 Views
Pink Taxis (FOLLOW-UP)
Breast Cancer Awareness Month In IcelandHreyfill, a taxi station in Reykjavik, Iceland has decided to drive under pink taxi signs this month. The aim is to raise awareness of breast cancer as October has been declared "Breast Cancer Awareness…
Published 2,072 Views
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Hjortur on THTV
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REACTIONS
 Accidental AmputationsYou know, just in case, I might get it tattooed on. that should do it :) Comment by Hjortur |
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Accidental Amputations @Jeremy lol, well, if they're ever in doubt, they can always just cut that little one in between ;) Comment by Hjortur |
 Marketing Your Bad TraitsI like the positive attitude :) Great marketing. If you ain't got it, flaunt it ;) Comment by Hjortur |
 Charity ProfiteeringWe're not worthy of exploiting, according to Starbucks. No Starbucks, no Ethos here in Iceland. Excellent article, Jeremy. Comment by Hjortur |
 Catastrophic Candy BrandingActually, I think this is a great move. Certainly, people will abuse it to get funny and not-so-funny messages on the front page of skittles, but this has got tremendous attention with thousands of mentions of Skittles on Twitter today. They've already said they are not responsible for the material, so they'll be ok. It'll probably only be for a short time anyway. Comment by Hjortur |
 11 Kick Ass Methods To Beat The RecessionThank you for your kind words, Bianca :) I hope you people find the book useful. And Sherry, it's possible. Here in Iceland, 100% of heating and electricity is from renewable sources and over 70% of total energy consumption. Comment by Hjortur |
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