Google announced today a new initiative they call "RE < C" which stands for Renewable Energy Cheaper than Coal. There aim is to develop methods to produce electricity from renewable sources cheaper than the traditional black coal method of the last 100 years/
Google has hired energy experts and engineers for the project and are putting hundreds of millions of dollars beginning with research and development within solar thermal energy and geothermal energy. 40% of all electricity production in the world is still generated from coal, the emissions of which belong to one of the largest contributors of global warming.
"Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind," said Sergey Brin, Google Co-founder and President of Technology.
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