Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker and...did I mention Eva Longoria?
These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.
Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.
Reverse Psychology Election PSAs
More Stats +/-
Political Barbie Fashion
Shocking Election Advice
Global Presidential Voting
Fashion for First Time Voters -
Free Movies to Entice Young Voters