Apprentice

A-Listers Say "Don't Vote"

By: Hjortur - Published: Oct 2, 2008   Updated: May 30 2011 • References: latimesblogs.latimes and politico
Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker and...did I mention Eva Longoria?

These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.

Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.