Apprentice

A-Listers Say "Don't Vote"

By: Hjortur - Published:   Updated: May 30 2011 • References: latimesblogs.latimes & politico
Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker and...did I mention Eva Longoria?

These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.

Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.

Stats for Reverse Psychology Election PSAs Trending: Older & Average
Traction: 4,723 clicks in 320 w
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Concept: Reverse Psychology Election PSAs
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Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: shocking election advice, political barbie fashion, and global presidential voting.