A-Listers Say "Don't Vote"
These A-listers take a unique approach to getting out the vote in this election PSA--by telling viewers not to vote. Watch the video to see what I mean.
Implications - Print ads and telethons can be effective for PSAs, but consumers need something that's more entertaining. The use of celebrities for comic relief is often a vehicle to propel an issue in a way that will attract both the older and the younger demographic. While the use of famous figures isn't always readily available, PSAs can capitalize on the entertainment factor via humor.