Apprentice

MUTO in Buenos Aires

By: Hjortur - Published:   Updated: Aug 23 2011 • References: vimeo
Is graffiti art or vandalism? There are different opinions about that, but this is a type of graffiti I haven't seen before. It's animated.

An artist that calls him self Blu created this video with of his animated graffiti story. The MUTO project was made on the walls of Buenos Aires in Argentina using stop motion techniques. It's hard to describe, so check out the video. There are more where this one came from.

Implications - Consumers greatly appreciate alternative street art because of its tendency to popularize images not normally seen in conventional art forms. Consumers have accepted this art form and seek out this design aesthetic as it gives off a feel of current subculture. Businesses should consider using graffiti art in their campaigns and products to connect to this popularization of alternative street images.

Stats for Animated Graffiti Trending: Older & Average
Traction: 3,630 clicks in 337 w
Interest: > 3 minutes
Concept: Animated Graffiti
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: stuffed soft pretzels, delicate office desks, and train costume contests.