Apprentice

MUTO in Buenos Aires

By: Hjortur - Published: May 14, 2008   Updated: Aug 23 2011 • References: vimeo
Is graffiti art or vandalism? There are different opinions about that, but this is a type of graffiti I haven't seen before. It's animated.

An artist that calls him self Blu created this video with of his animated graffiti story. The MUTO project was made on the walls of Buenos Aires in Argentina using stop motion techniques. It's hard to describe, so check out the video. There are more where this one came from.

Implications - Consumers greatly appreciate alternative street art because of its tendency to popularize images not normally seen in conventional art forms. Consumers have accepted this art form and seek out this design aesthetic as it gives off a feel of current subculture. Businesses should consider using graffiti art in their campaigns and products to connect to this popularization of alternative street images.