Toyota's Social Network Racer Promotes the New FT-86 II Concept

By: Katherine Vong - Published: Oct 27, 2011 • References: apps.facebook & popsop
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing environment.

Players of the Social Network Racer get the chance to virtually drive the FT-86 II Concept, earning points along the way to upgrade and modify their cars. What makes the experience different from other driving games is that the player drives through a course that is personalized with his or her Facebook photos (see video). Plus, the game takes away the typical cockpit view, in which players see their car's "dashboard" -- this makes the player believe that he is driving the FT-86, says Popsop. The players also get to race against other Facebook users for chances to win prizes, such as an exclusive painting of the FT-86 or a trip to Japan to attend the Toyota Gazoo Racing Festival at Fuji Speedway. Stats for 3D Social Driving Games Trending: Older & Mild
Research: 1,335 clicks in 238 w
Interest: 1.5 minutes
Concept: Social Network Racer
Related: 44 examples / 34 photos
Segment: Males, 12-35
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