Interactive Billboards That Could Stop Traffic

By: Alex Scott - Published: Jan 12, 2010 • References: darkroastedblend
Rarely do you drive down the highway and give a billboard or bus ad a second glance, but every once in a while you see an innovative piece of interactive advertising that stops you dead in your tracks. Whether you’re simply marveling at their ingenuity or furrowing your brow trying to figure out how they work, these brilliant pieces of consumer propaganda have incorporated all of the elements and resources in the environment surrounding them to create an all-encompassing piece of advertising that you’re sure never to forget. I just hope this interactive advertising doesn’t become too mainstay, otherwise I’ll likely end up walking into a wall thinking it’s an ad for real estate. Stats for Interactive Busvertising Trending: Older & Buzzing
Research: 34,050 clicks in 331 w
Interest: 4 minutes
Concept: Interactive Busvertising
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 15 unusual bus stops, top 50 creative billboards and outdoor ads in 2009, and mystery billboards.