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Multi-Decade Makeovers Edit
Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past

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Multi-Decade Makeovers
Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past
Multi-Decade Makeovers - Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past (GALLERY) 2
Multi-Decade Makeovers - Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past (GALLERY) 3
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Multi-Decade Makeovers - Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past (GALLERY)
Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past
 Published: Jan 18, 09
Comments: 11 Views: 1,862

At TrendHunter, we love viral ads that let you customize, personalize or upload your own image, which is why we love Puma’s new 60th anniversary campaign.

The interactive ad, called “I am 60,” lets you try on 60 years worth of fashion trends using a picture of your choice. Clearly this was something we couldn’t pass up, which is precisely why Puma’s ad is so effective—it’s fun, creative and personalized, key ingredients in creating something viral.

Kinda reminds me of the personalized virtual yearbooks, also worth checking out if you got a kick out of the Puma campaign.

References:  iam60.puma, adverblog

Filed In:  art,  customization,  interactive,  marketing






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Multi-Decade Makeovers or comment about Puma ‘I am 60’ Campaign Is A Fashion Blast From the Past.

Bianca Bartz on Jan 18, 09  4,530 Trends   3,575 Comments
OMG, OMG, Jacob is the best!!
Bianca Bartz on Jan 18, 09  4,530 Trends   3,575 Comments 0
Katie Cordrey on Jan 18, 09  739 Trends   455 Comments
LMAO - This is almost frightening!
Katie Cordrey on Jan 18, 09  739 Trends   455 Comments 0
Favorited by Bianca Bartz on Jan 18, 09
Marissa Brassfield on Jan 18, 09  3,529 Trends   4,143 Comments
Fashtastically frightening, though.
Marissa Brassfield on Jan 18, 09  3,529 Trends   4,143 Comments 0
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments
B, you probably should have went with a pic where you're looking in the same direction as the head. It looks as if your neck is all twisted exorcist style, lol. I love stuff like this, but I wish they'd come up with better quality execution when its an official campaign. This quality is really bad. I remember the ' Simpsonize Me' a year ago was really good in quality.
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments 0
Bianca Bartz on Jan 18, 09  4,530 Trends   3,575 Comments
Try and find a pic of me without hair in my face, then recreate it, I'll be happy to change it up.
Bianca Bartz on Jan 18, 09  4,530 Trends   3,575 Comments 0
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments
B, you can flip the direction you're looking at for this same pic (horizontal flip) using any image editor.
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments 0
Jeremy Gutsche on Jan 18, 09  1,659 Trends   2,622 Comments
Jacob frightens me.
Jeremy Gutsche on Jan 18, 09  1,659 Trends   2,622 Comments 0
Going Like Sixty on Jan 18, 09  2,882 Trends   1,499 Comments
I don't get it.
Going Like Sixty on Jan 18, 09  2,882 Trends   1,499 Comments 0
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments
@Sixty: I get it (its basically a celebration of the different styles Puma had over the past 60 years), but I think the quality of the campaign is so bad that it' doing the brand a dis-service.
Ayman Helweh on Jan 18, 09  2,236 Trends   2,641 Comments 0
Jeremy Gutsche on Jan 18, 09  1,659 Trends   2,622 Comments
Yah, it's certainly on the lower end of quality. They should have gone to the folks at ElfYourself to make something less budget.
Jeremy Gutsche on Jan 18, 09  1,659 Trends   2,622 Comments 0
Going Like Sixty on Jan 18, 09  2,882 Trends   1,499 Comments
Ohhh, it's a joke. Thanks Ayman. :)
Going Like Sixty on Jan 18, 09  2,882 Trends   1,499 Comments 0


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Multi-Decade Makeovers