Puma ‘I am 60' Campaign Is A Fashion Blast From the Past

By: Bianca Bartz - Published: Jan 18, 2009 • References: iam60.puma & adverblog
At TrendHunter, we love viral ads that let you customize, personalize or upload your own image, which is why we love Puma’s new 60th anniversary campaign.

The interactive ad, called "I am 60," lets you try on 60 years worth of fashion trends using a picture of your choice. Clearly this was something we couldn’t pass up, which is precisely why Puma’s ad is so effective—it’s fun, creative and personalized, key ingredients in creating something viral.

Kinda reminds me of the personalized virtual yearbooks, also worth checking out if you got a kick out of the Puma campaign. Stats for Multi-Decade Makeovers Trending: Older & Chilly
Research: 3,578 clicks in 383 w
Interest: 4 minutes
Concept: Multi-Decade Makeovers
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: diy virtual moustaches, interactive retro flashbacks, and pressure-reducing seat cushions.