Category
Fashion
Scent Rituals
4.6
Trend score
Trend
What is the Saturated Suiting trend?
Saturated Suiting: Gone are the days of the monochromatic black and white tux or the greyscale corporate pantsuit. Since today's man is more confident about his wardrobe choices and more willing to experiment with fashions that most likely would have been deemed "unmanly" several years ago, designers are going beyond tradition and infusing vibrant colors into classic menswear. Pantsuits, tuxedos and other dapper pieces are being saturated in color, from deep purple and fuchsia to sunny yellow and turquoise -- no hue is off limits.
Trend themes
Themes within the Saturated Suiting trend
Three behaviours holding the trend together01
Chromatic Menswear
Designers are infusing vibrant colors into classic menswear pieces and experimenting with new variations of traditional cuts.
02
Eclectic Combos
Mixing and matching prints and patterns, as well as contrasting colors, is a staple in menswear fashion, paving the way for more daring and adventurous styling.
03
Bold Luxury
The trend of eccentric clothing and accessories is growing, with designers seamlessly blending timeless tradition with edgy, youthful style.
Industry implications
What the Saturated Suiting trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry should take note of the shift towards more vivid colors, prints, and patterns in menswear, and experiment with new variations of traditional designs.
For
Retail
Retailers can benefit from stocking more diverse menswear collections to offer consumers a wider range of options for self-expression through fashion.
For
Advertising
Ad agencies can capitalize on the popularity of the eccentric and vibrant menswear trend by creating bold and memorable ad campaigns that stand out from the norm.
Trend signals
Trend signals for Saturated Suiting
Trend score 4.6 out of 10, from popularity 56%, activity 73%, freshness 8%.
Popularity56%
Activity73%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Saturated Suiting trend
7 featured examples from Oct 31, 2011 to Jan 20, 2012CategoryFashion
Eccentric Billionaire Catwalks
The Moschino Fall/Winter 2012 Menswear Collection is Dapper
The Moschino Fall/Winter 2012 menswear collection is a prime example of innovation in the fashion and apparel industry, with potential for future developments in textiles, cuts, a…
CategoryPop Culture
Kaleidoscopic Menswear Ensembles
The 'Boys Wanna Have Fun' Shoot by Matias Indjic is Loud and Bold
Disruptive innovation opportunity: Leveraging virtual and augmented reality technologies to enhance the online shopping experience for menswear.
CategoryFashion
Contrasted Color Menswear
The Commons & Sense Man #11 Images Were Shot Against a Clean Backdrop
Disruptive innovation opportunity: Develop advanced photo editing software specifically designed for fashion photographers to streamline their workflow and enhance image quality.
CategoryFashion
Luxe Layered Menswear
The Wang Zhe & Ai Qi for Esquire China Editorial Features a Rich Wardrobe
Opportunity for fashion brands to showcase bold and durable outerwear looks with voluminous shapes, timeless tailoring, and structured silhouettes.
CategoryFashion
Street-Side Suited Captures
The Omari Dixon and Igor Stapanov Hero Magazine Editorial is Eccentric
The fashion industry can benefit from incorporating retro and eccentric styles to attract new customers and push boundaries.
CategoryFashion
Dashing Eggplant-Toned Tuxedos
The Roberto Cavalli Spring/Summer Menswear Campaign is Bold
The fashion industry can explore innovative designs and concepts to tap into the growing demand for dynamic and fashion-forward menswear.
CategoryFashion
Haute Fuchsia Menswear
Daniele Cavalli Models His Own Designs for L'Officiel Hommes Paris
Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching menswear styles.
