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Window Tech
Infusing technology into windows to create interactive experiences
Implications - A window isn't just a window anymore. While retailers have been experimenting with digital window displays over the last few years, not until now has technology really enhanced the interactive functions of windows. Whether used for interactive storefront games and touchscreen shopping or applied to cars to augment a rider's experience, technological innovations in the world of windows are on the rise.
| Score: 5.6 |
Mild
Top 6 Examples:
Date Range:27,210 Total Clicks Oct 11 - Jan 12 |
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Featured Examples | |||||||||||
Interactive Cafe StorefrontsMy Starbucks Rewards Program Rewards Frequent CustomersMega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada -- specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts… [More] |
Web-Surfing WindowsSamsung 'Smart Window' is Touchable and Transparent at CES 2012Instead of hooking up your laptop in the kitchen to watch your favorite shows while you cook, instate the Samsung 'Smart Window' OLED TV that is transparent, letting you use outside light to light up your… [More] |
Scannable Window ShoppingJohn Lewis Virtual Shop Lets People Conveniently Click and CollectIt looks like some brands are using QR codes to full advantage this holiday season, and British retailer John Lewis is one of them. The John Lewis virtual shop has been launched in Brighton, and it's a… [More] | |||||||||
Animated Auto WindowsThe Windows of Opportunity Project Strives to Entertain the BackseatPsychological studies have shown that car passengers often feel disconnected from their environment, and The Windows of Opportunity Project hopes to find new ways to connect to this outside world.
Much… [More] |
Musical Retail DisplaysCalvin Klein Sound Installation Offers Customers an Audio ExperienceClothing label Calvin Klein has executed an innovative and interactive holiday campaign that focuses on engaging customers through a sound installation called 'Holiday (DOPE XXXmas)' in its stores around… [More] |
Virtual Window ShoppingTurn Hills Lets Online Shoppers Browse the Storefronts of NYC StoresTurn Hills is a new website that gives window shoppers around the world the chance to see what it's like to window shop in New York City. Turn Hills used crowdsourced photos to give virtual window shoppers… [More] | |||||||||
