Window Tech

Infusing technology into windows to create interactive experiences
Implications - A window isn't just a window anymore. While retailers have been experimenting with digital window displays over the last few years, not until now has technology really enhanced the interactive functions of windows. Whether used for interactive storefront games and touchscreen shopping or applied to cars to augment a rider's experience, technological innovations in the world of windows are on the rise.
SCORE: 4.9
Mild Top 6 Examples: 39,937 Total Clicks Oct 11 - Jan 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Interactive Cafe Storefronts - My Starbucks Rewards Program Rewards Frequent Customers
SCORE: 6.3
Hot 14,723 Clicks Pub: Oct 21, 11
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
Mega coffee chain Starbucks is launching the My Starbucks Rewards program in Canada -- specifically in the major cities of Toronto and Vancouver. To launch it, the company has installed interactive storefronts… [More]
Web-Surfing Windows - Samsung 'Smart Window' is Touchable and Transparent at CES 2012
SCORE: 5.7
Warm 4,280 Clicks Pub: Jan 14, 12
Web-Surfing Windows
Samsung 'Smart Window' is Touchable and Transparent at CES 2012
Instead of hooking up your laptop in the kitchen to watch your favorite shows while you cook, instate the Samsung 'Smart Window' OLED TV that is transparent, letting you use outside light to light up your… [More]
Scannable Window Shopping - John Lewis Virtual Shop Lets People Conveniently Click and Collect
SCORE: 5.7
Warm 12,147 Clicks Pub: Dec 1, 11
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
It looks like some brands are using QR codes to full advantage this holiday season, and British retailer John Lewis is one of them. The John Lewis virtual shop has been launched in Brighton, and it's a… [More]
Animated Auto Windows - The Windows of Opportunity Project Strives to Entertain the Backseat
SCORE: 5
Mild 1,571 Clicks Pub: Jan 23, 12
Animated Auto Windows
The Windows of Opportunity Project Strives to Entertain the Backseat
Psychological studies have shown that car passengers often feel disconnected from their environment, and The Windows of Opportunity Project hopes to find new ways to connect to this outside world. Much… [More]
Musical Retail Displays - Calvin Klein Sound Installation Offers Customers an Audio Experience
SCORE: 3.4
Mild 3,221 Clicks Pub: Dec 6, 11
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
Clothing label Calvin Klein has executed an innovative and interactive holiday campaign that focuses on engaging customers through a sound installation called 'Holiday (DOPE XXXmas)' in its stores around… [More]
Virtual Window Shopping - Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
SCORE: 3.1
Untested 3,995 Clicks Pub: Dec 25, 11
Virtual Window Shopping
Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
Turn Hills is a new website that gives window shoppers around the world the chance to see what it's like to window shop in New York City. Turn Hills used crowdsourced photos to give virtual window shoppers… [More]