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Creative Engagement
Brands use creativity-based contests to enhance consumer interaction
Implications - Interaction on a game-based level often skims the surface of customer engagement, while interaction on a creativity-based level can go much deeper. Thus, more brands are grabbing consumer attention by creating contests and challenges that ask consumers to be inventive and artistic. By allowing them to exercise their creativity, brands can engage customers in such a way so as to build positive brand awareness, association and even loyalty. Further, the proliferation of social media makes such campaigns even more effective, as they encourage contest participants to share their creations, further spreading the word and campaign message.
| Score: 4.4 |
Mild
Top 6 Examples:
Date Range:17,312 Total Clicks Mar 11 - Jan 12 |
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Crowdsourcing Design DuosHeineken Limited Edition Design Challenge Chooses Paired ConceptsHeineken is celebrating its 140th anniversary next year, and to do so, it has launched the Heineken Limited Edition Design Challenge, a crowdsourced design contest that seeks a bottle design that "symbolises… [More] |
Student Shoe Design ContestsVans Custom Culture 2011 Lets Kids Display Talent CompetitivelyLet's be honest, when school budgets have to be configured, art classes are usually the first to get slashed. The Vans Custom Culture 2011 competition gives high school students a chance to make their… [More] |
Graffiti Stencil Contests (UPDATE)The Blek le Rat HUGO Man Competition Winners RevealedThe Blek le Rat HUGO Man Competition Winners have finally been revealed by HUGO Create!
Not too long ago, HUGO Create announced a contest that would bring five winners to Berlin for a chance to paint… [More] | |||||||||
Customized Cap ContestsThe New Era 'Introducing' Project Wants Your 59FIFTY DesignsIf you've ever dreamed of customizing your very own ballin' baseball cap with an awesome and eccentric design, the New Era 'Introducing' project should be right up your alley. The company, recognized worldwide… [More] |
Automaker Photo ContestsWin a Ford Fiesta by Entering the Fiestagram CampaignFor and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta.
The… [More] |
Search Engine Creativity ChallengesGoogle Search Caption Contest Seeks Humor & InsightIf you're creative and have a knack for captions, then enter the Google search caption contest, which is looking for the most funny, clever and insightful captions to go with a series of cartoons.
Udi… [More] | |||||||||
