Zodiac Branding

Products and marketing inspired by Chinese Astrology
Implications - Eastern influences on products and branding are far and plenty, but one area is becoming more prominent in Western culture: the Chinese Zodiac. Around Chinese New Year, especially, Western brands launch Chinese zodiac-inspired products and marketing in the hopes that they can appeal to not only the Asian market but also the increasing number of Western consumers intrigued by Eastern ideas and innovations.
SCORE: 4
Warm Top 6 Examples: 35,313 Total Clicks Dec 11 - Jan 12
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Filed in: FashionSpecial
Zodiac-Themed Designer Bags - NeochaEDGE x Coach 'Year of the Dragon' Accessories
SCORE: 4
Warm 10,278 Clicks Pub: Jan 24, 12
Zodiac-Themed Designer Bags
NeochaEDGE x Coach 'Year of the Dragon' Accessories
It's Chinese New Year and to celebrate the occasion, many brands are releasing zodiac-inspired products, such as those in the NeochaEDGE x Coach 'Year of the Dragon' collaboration. NeochaEDGE is a Shanghai-based… [More]
Amazing Animalistic Labels - The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
SCORE: 4.9
Warm 13,361 Clicks Pub: Dec 2, 11
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
These colorful, animalistic characters on the Chinese Zodiac Wine collection may or may not be familiar to you, but they definitely are a great addition to this alcohol packaging. Crafted by designer Jag… [More]
Chinese Zodiac Hoop Kicks - Nike Sportwear 'Year of the Dragon' Pack Pays Homage to the Orient
SCORE: 5
Warm 4,018 Clicks Pub: Jan 8, 12
Chinese Zodiac Hoop Kicks
Nike Sportwear 'Year of the Dragon' Pack Pays Homage to the Orient
After a short preview of the Air Force 1 model, Nike has finally unleashed a full look for the Nike Sportwear 'Year of the Dragon' Pack. The rest of the sneakers in the Nike Sportwear Year of the Dragon… [More]
Chinese Calendar Car Ads - Volkswagen's Dragon Dance is Ready for the New Year
SCORE: 2.6
Warm 2,203 Clicks Pub: Jan 29, 12
Chinese Calendar Car Ads
Volkswagen's Dragon Dance is Ready for the New Year
Volkswagen’s Dragon Dance ad was released to celebrate the Chinese New Year, and to build up its influence on Asian drivers. The viral ad features a bubble car moving throughout Beijing city... [More]
Mythical New Year Kicks - The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
SCORE: 4
Warm 3,690 Clicks Pub: Jan 5, 12
Mythical New Year Kicks
The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
A preview of the Nike Air Force 1 'Year of the Dragon' has recently made its way on the web just in time for the new year. Compared to what New Balance and Converse have brought to their zodiac-inspired… [More]
Crimson Zodiac Sportswear - Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
SCORE: 3.5
Mild 1,763 Clicks Pub: Jan 18, 12
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
Puma is now joining the likes of Nike, New Balance and Converse by launching its very own Puma 'Year of the Dragon' Pack in celebration of Chinese New Year. The dominant shade in the Puma 'Year of the… [More]