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Zodiac Branding
Products and marketing inspired by Chinese Astrology
Implications - Eastern influences on products and branding are far and plenty, but one area is becoming more prominent in Western culture: the Chinese Zodiac. Around Chinese New Year, especially, Western brands launch Chinese zodiac-inspired products and marketing in the hopes that they can appeal to not only the Asian market but also the increasing number of Western consumers intrigued by Eastern ideas and innovations.
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Date Range:23,793 Total Clicks Dec 11 - Jan 12 |
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Zodiac-Themed Designer BagsNeochaEDGE x Coach 'Year of the Dragon' AccessoriesIt's Chinese New Year and to celebrate the occasion, many brands are releasing zodiac-inspired products, such as those in the NeochaEDGE x Coach 'Year of the Dragon' collaboration.
NeochaEDGE is a Shanghai-based… [More] |
Amazing Animalistic LabelsThe Chinese Zodiac Wine Labels are for Star Gazers and Animal LoversThese colorful, animalistic characters on the Chinese Zodiac Wine collection may or may not be familiar to you, but they definitely are a great addition to this alcohol packaging. Crafted by designer Jag… [More] |
Chinese Zodiac Hoop KicksNike Sportwear 'Year of the Dragon' Pack Pays Homage to the OrientAfter a short preview of the Air Force 1 model, Nike has finally unleashed a full look for the Nike Sportwear 'Year of the Dragon' Pack.
The rest of the sneakers in the Nike Sportwear Year of the Dragon… [More] | |||||||||
Chinese Calendar Car AdsVolkswagen's Dragon Dance is Ready for the New YearVolkswagen’s Dragon Dance ad was released to celebrate the Chinese New Year, and to build up its influence on Asian drivers. The viral ad features a bubble car moving throughout Beijing city... [More] |
Mythical New Year KicksThe Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese HolidayA preview of the Nike Air Force 1 'Year of the Dragon' has recently made its way on the web just in time for the new year.
Compared to what New Balance and Converse have brought to their zodiac-inspired… [More] |
Crimson Zodiac SportswearPuma 'Year of the Dragon' Pack Gets Ready for Chinese New YearPuma is now joining the likes of Nike, New Balance and Converse by launching its very own Puma 'Year of the Dragon' Pack in celebration of Chinese New Year.
The dominant shade in the Puma 'Year of the… [More] | |||||||||
