Some cars last a lifetime and the Saatchi & Saatchi Puerto Rico Toyota commercial demonstrates that a durable car is timeless. However, make sure to toss any old letters lying around before selling the vehicle because you never know when it can come back to haunt you.
The Saatchi & Saatchi Puerto Rico Toyota commercial does a great job at taking a sentimental love story and turning it upside down for humorous effects. A man finds an old letter behind the back of his car seat and after the envelope goes through numerous previous owners, it eventually ends up in the hands of an elderly woman. However, instead of discovering an unsent love-letter from her husband, the woman ends up tossing the package in his face. Looks like the car lasts even longer than a marriage.
Stats for Grumpy Grandma Car Ads
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Research: 2,515 clicks in 260 w
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Concept: Saatchi & Saatchi Puerto Rico Toyota
Related: 73 examples / 56 photos
Segment: Males, 18-55
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