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The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year

By: Katherine Vong - Published: • References: eurorscg & popsop
Chinese New Year is only days away, and Carlsberg is celebrating the occasion with its latest campaign, 'Fortune Flows with Carlsberg,' which was created by Euro RSCG Singapore.

Since it's the year of the Dragon, the company's branding is focused on the image of the water dragon. Carlsberg's latest print ads feature the brand's pint bottle with a 3D water dragon wrapped around it.

As for the 'Fortune Flows with Carlsberg' video spot, it's a clever and cute commercial that showcases the stresses a Chinese man might endure during this time of year after he is married. In Chinese culture, it is the married couples (including parents, grandparents and other family and friends) that give out red envelopes of money during Chinese New Year. Stats for Prosperous Brew Branding Trending: Older & Average
Traction: 1,411 clicks in 144 w
Interest: > 3 minutes
Concept: Fortune Flows With Carlsberg
Related: 62 examples / 48 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: social beer experiments, $400 beer, and extreme city sports.