It's Chinese New Year and to celebrate the occasion, many brands are releasing zodiac-inspired products, such as those in the NeochaEDGE x Coach 'Year of the Dragon' collaboration.
NeochaEDGE is a Shanghai-based creative agency that teams up with China's top artists -- the EDGE Creative Collective -- to produce visual art and music. This year, Zhang Lan, a member of the EDGE Creative Collective who is known for stunning tattoo and street design, has paired up with luxury designer Coach on the creation of these Zodiac-themed handbags and wallets.
The NeochaEDGE x Coach 'Year of the Dragon' collection features a limited edition lineup of men's bags and accessories, all of which feature the image of the 'Qinglong,' or the 'Azure Dragon of the East.'
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Concept: NeochaEDGE X Coach Year Of The Dragon
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Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: crimson zodiac sportswear, curvaceous creature cakes, and prosperous brew branding.
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