The Toyota Camry is America's best-selling car and the Toyota Camry 'It's Ready. Are You?' campaign is the automaker's newest initiative to let consumers know that its latest model is the most technologically sophisticated and created to adapt to "American drivers’ 21st century lifestyle."
The new 2012 Camry is accommodating driver's needs and driving habits through enhanced interior and exterior features. The 2012 model also includes Entune technology, which allows users to download mobile apps via touchscreen or voice command, describes Popsop. Other features include increased space, more fuel economy and improved safety elements.
Created by Saatchi & Saatchi, the Toyota Camry 'It's Ready. Are You?' campaign comprises six TV commercials (see the first one, 'Built,' here). Those who are interested in test-driving the new Camry can do so at over 125 events during the Toyota Drive Center national ride and drive tour next March.
Key Themes Behind This Trend
- Enhanced Interior and Exterior Features
- Opportunity for car manufacturers to create vehicles that can adapt to drivers' needs and habits through innovative design and technologies.
- Integrating Mobile Apps
- Opportunity to develop cars that integrate with mobile apps, providing drivers with access to a range of useful features and services.
- Improved Safety Elements
- Opportunity to incorporate advanced safety features into cars, ensuring a safer driving experience for consumers.
Where This Applies
- Automotive
- Automotive companies can capitalize on the trend of enhanced features and technologies to create cars that meet changing customer needs.
- Mobile App Development
- Opportunity for mobile app developers to partner with car manufacturers to create apps specifically designed for in-car use.
- Safety Equipment Manufacturing
- Companies specializing in safety equipment can innovate and collaborate with car manufacturers to develop advanced safety elements for vehicles.
