Toyota Camry 'It's Ready. Are You?' Campaign Shows How the Car Adapts

By: Katherine Vong - Published: Oct 20, 2011 • References: toyota & popsop
The Toyota Camry is America's best-selling car and the Toyota Camry 'It's Ready. Are You?' campaign is the automaker's newest initiative to let consumers know that its latest model is the most technologically sophisticated and created to adapt to "American drivers’ 21st century lifestyle."

The new 2012 Camry is accommodating driver's needs and driving habits through enhanced interior and exterior features. The 2012 model also includes Entune technology, which allows users to download mobile apps via touchscreen or voice command, describes Popsop. Other features include increased space, more fuel economy and improved safety elements.

Created by Saatchi & Saatchi, the Toyota Camry 'It's Ready. Are You?' campaign comprises six TV commercials (see the first one, 'Built,' here). Those who are interested in test-driving the new Camry can do so at over 125 events during the Toyota Drive Center national ride and drive tour next March. Stats for Accommodating Auto Ads Trending: Older & Chilly
Research: 1,633 clicks in 239 w
Interest: > 3 minutes
Concept: Toyota Camry It S Ready Are You
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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