The Nissan X Trail Campaign Presents a Situation No One Wants to be In

By: Alex Scott - Published: Mar 31, 2010 • References: tbwa & adsoftheworld
The Nissan X Trail Campaign offers a humorous but highly plausible scenario. You're travelling to a foreign country and you've rented a car. You have maps and you know the vehicle has a GPS, but you fail to think of the likelihood that maybe most of the signs will be in a foreign language. Now you have a car and maps, but absolutely no sense of direction.

The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a car ad that so many can relate to. Stats for Anecdotal Auto Ads Trending: Older & Mild
Research: 3,113 clicks in 321 w
Interest: 4 minutes
Concept: Nissan X Trail Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: personified car parts, ambient auto ads, and deceptive car framing.