The Nissan X Trail Campaign offers a humorous but highly plausible scenario. You're travelling to a foreign country and you've rented a car. You have maps and you know the vehicle has a GPS, but you fail to think of the likelihood that maybe most of the signs will be in a foreign language. Now you have a car and maps, but absolutely no sense of direction.
The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a car ad that so many can relate to.
Stats for Anecdotal Auto Ads
Trending: Older & Mild
Research: 3,113 clicks in 317 w
Interest: 4 minutes
Concept: Nissan X Trail Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: personified car parts, ambient auto ads, and deceptive car framing.
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