There's nothing that grabs the attention of men quite like the combination of hot cars and pretty women. And that is exactly what gets leveraged in this campaign for Sixt, a rental car company.
We see fashionable photography shots of gorgeous sports cars from the likes of Lamborghini and Cadillac paired off with uber attractive women.
But that's not the interesting part. What's special about this campaign is that it directs you to the website of a fictional car hire company that claims to be cheaper and better than Sixt.
One click on the menu and the whole site (www.gibsnisch.de) falls down (at which point some may be offended).
We've seen many computer companies fight it out in ads. So to use a fake website is both interesting and unusual.
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen
Art Directors: Martin Besl, Andreas Ruthemann
Copywriter: Peter Kirchhoff
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert
Photographer: Emir Haveric
See more car ads that leverage female 'charm':
More Stats +/-
Future Festival Toronto
Textile-Centric Office Interiors
Bespoke Luxury Shoe Services