A Cyclically Scorched Landscape Inspired Bush Fire Wine Packaging

By: Amelia Roblin - Published: Dec 2, 2011 • References: bendalrymple & packagingoftheworld
Vino is defined by the region from which it came, and Bush Fire Wine packaging remains upfront about its concoction's origins within a hot climate and dry landscape. Made from grapes grown in Western Australia, the alcohol is the product of an environment which undergoes a natural cycle of burning and regeneration.

Such an extreme recurrent sequence of destruction and rebirth conjures imagery of intensity, passion and purity, giving a product like this fermented beverage a rich appeal. So that the consumer is reminded of its fiery genesis, the red wine has been labeled by Ben Dalrymple with a visual reference to ash. The smokey flavor of the drink is complemented with the use of a smouldering charcoal typeface on the Bush Fire Wine packaging. Stats for Singed Script Branding Trending: Older & Chilly
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