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$400 Beer Edit
Carlsberg Vintage 1


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$400 Beer - Carlsberg Vintage 1
Carlsberg Vintage 1
Published: Jan 26, 08
Comments: 1
Views: 6,737

We’ve featured Carlsberg beer for their fantastic advertising campaigns, most recently the Carlsberg Don’t Do Litter campaign, but this time we’re featuring them for their achievement for the title of brewing the world’s most expensive beer.

The ads for the Scandinavian brew say it’s, “Probably the best beer in the world,” and now Carlsberg has added the $400 price tag to match.

The luxury beer, the Vintage No. 1, was introduced on January 25 for 2,008 Danish kroner (the number selection for the price is in fact based on the year it was launched), which, at the time of publishing, amounts to $395.49 US. Only 600 bottles were produced, but then will be releasing special editions next year and in 2010, and, you guessed it, they will cost 2,009 and 2,010 kroner.

The 10.5% proof beer will be sold at three Copenhagen restaurants including Noma.

Check out this other luxury beer; it’s got the status bubbles, but isn’t nearly as expensive.

Champagne Beer - Adding Glitz & Glam To Your Beer

Recently showcased among the many beers at the Beertopia World Beer Festival in New York was this unique new product – Champagne Lager (Or Champagne Beer as it is known in the US). This innovative new beverage sets out to tempt and tease your taste buds with its combination of beer and Champagne. … [More]

Note: The image used is not of the Vintage 1. It comes from WorldCruise-Network.com.

The product, costing 357 times more than Carlsberg's main Danish lager brand, has been developed to challenge luxury wines in the gourmet restaurant market and capitalize on rising individual wealth. Denmark, a country of 5.4 million, has 16 dollar billionaires, according to a list published this month by Berlingske Nyhedsmagasin magazine. The number of billionaires worldwide rose 21 percent last year to 946, Forbes magazine said. "We can feel that there's an increasing market for this type of product, as some of our customers order extremely expensive wines without blinking an eye,'' Lau Richter, restaurant chief at the Noma restaurant, said today by phone. "Ten years ago, it was a rare event selling a 1,000 kroner bottle of wine at a Danish restaurant, now we do it every day.'' (bloomberg)

References:  carlsberg, bloomberg

Filed In:  business drinking lifestyle luxury ultra luxury








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of $400 Beer or comment about Carlsberg Vintage 1.

Jeremy Gutsche on Jan 26, 08  1,655 Trends   2,594 Comments
Cheers to that. It's about time...
Jeremy Gutsche on Jan 26, 08  1,655 Trends   2,594 Comments 0
Favorited by Jeremy Gutsche on Apr 16, 08

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$400 Beer