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Marketers Drop Money Around London Edit
Carlsberg Don't Do Litter Ad Campaign

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Marketers Drop Money Around London - Carlsberg Don't Do Litter Ad Campaign (VIDEO)
Carlsberg Don't Do Litter Ad Campaign
 Published: Aug 14, 07
Comments: 1 Views: 4,511

This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their “Don’t do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.” The company hopes anyone who’s lucky enough to pick up the notes may head to a local market and get a six pack of beer.

References:  carlsberg

Filed In:  commercials,  marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of Marketers Drop Money Around London or comment about Carlsberg Don't Do Litter Ad Campaign.

trickey on Aug 21, 07  0 Trends   4 Comments
best bit of advertising ive seen in a very long time!!!
trickey on Aug 21, 07  0 Trends   4 Comments 0


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Marketers Drop Money Around London