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Carlsberg Don't Do Litter Ad Campaign

By: Nisara - Published: Aug 14, 2007 • References: carlsberg
This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their “Don't do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don't do litter. But if they did it would probably be the best litter in the world." The company hopes anyone who's lucky enough to pick up the notes may head to a local market and get a six pack of beer. Stats for Marketers Drop Money Around London Trending: Older & Warm
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Concept: Marketers Drop Money Around London
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Segment: Neutral, 18-55
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