Marketers Drop Money Around London
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Carlsberg Don't Do Litter Ad Campaign
Published: Aug 14, 2007 • References: carlsberg
This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their â€œDon't do litterâ€ campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted â€œCarlsberg don't do litter. But if they did it would probably be the best litter in the world." The company hopes anyone who's lucky enough to pick up the notes may head to a local market and get a six pack of beer.