Wow, this ad for the Swiss Skydive school reminds me of my trip to the CN Tower in Toronto. With a limited advertising budget, advertising agency Wirz/BBDO, Switzerland placed miniature buildings on the floor of elevators, giving the impression of free falling to anyone who stepped into the elevator.
Very original and memorable campaign.
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Swiss Skydive Uses Simulation To Get You In The Mood For Jumping
Published: Mar 27, 2009 Updated: Apr 5 2011 • References: adsoftheworld