Superstar

The 2D/3D Chair Takes the Hat Rack to New Heights

By: Michael Hines - Published: • References: green.dti.ne.jp & dezeen
The 2D/3D Chair is a mind-boggling art installation created by Yoichi Yamamoto Architects for an Issey Miyake store in Tokyo. The installation mixes 2D and 3D art to create a curious set of chairs that look as if they are built into the floor.

You might be surprised to hear this, but the 2D/3D Chair installation was actually created to advertise hats! From one angle, these chairs appear to be perfectly normal, their seats white and their legs standing on the floor. A closer inspection reveals (surprise) that only the tops of these chairs are real, with the bottoms cleverly painted on. 3D art on a 2D surface is becoming more and more common these days, but this is the first time I have ever seen it used to market a product. Here's hoping that other stores pick up on this trend and run with it to make either their stores more fun or to market their products. Stats for Deceptive Cap Displays Trending: Older & Mild
Traction: 2,351 clicks in 170 w
Interest: 4 minutes
Concept: 2D 3D Chair
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: chunky crawler chairs, fused socioeconomic furniture, and dextrous task seating.