Superstar

Public Health Bus Stop Campaign Asks Commuters to Help Save a Life

By: Michael Hines - Published: • References: montreal.ad and digitalbuzzblog
The next time you wait at a bus stop, you might be given the opportunity to "save a life" with the Public Health Bus Stop campaign, which has been launched by advertising agency LG2 to encourage more people to choose careers in public health.

This digital and interactive bus ad features a picture of a dying old man and a fake electrocardiogram that shows the man is "flat-lining." Hand marks on the man's chest say "Push Here." When a person waiting at the stop does push, the electrocardiogram starts beeping, which indicates that the patient's heat is coming back. The ad then displays the message, "Choose a Career In Public Health. SaveLives.com.”

By actually giving people the feeling that they can save a life, this public health bus stop campaign is a cool and innovative way to get more people to consider jobs in the health sector.