Binaural sound recording involves using a dummy head with two receivers on each ear to record sound. When listened to with headphones, the clip hopes to create a 3D sound experience, in effect, fooling the brain into interpreting the sound as if the listener was in the place where it was recorded.
Sony has just released such a video that combines the photography of Sony World Photography Award winner Andrew Scriven with the binaural sound recording of Nick Ryan, a world-leading expert in the field.
When experienced with headphones, the video is designed to immerse the listener in the world of a rock star as they prepare to go on stage to perform.
Stats for Immersed Audio Commercials
Trending: Older & Mild
Research: 519 clicks in 223 w
Interest: > 3 minutes
Concept: Sony Binaural
Related: 65 examples / 50 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: binaural sound systems, candid concert captures, and mood-improving headsets.
Immersed Audio Commercials
More Stats +/-
Candid Concert Captures
Binaural Sound Systems
Downsized Speaker Docks
Discordant Sound Sculptures