Adidas is not holding back with these adiZero Crazy Light vs The "Other Guys" commercials. Similar to Apple's Mac vs PC commercials, this Adidas sneaker ad makes a direct attack on Nike, its biggest competition, and the three-striped sneaker giant wastes no time in destroying the rival shoe company's product.
The commercial highlight's Adidas' new adiZero Crazy Light, which weighs in at a surprising 9.8oz. As the ad continues, we see Nike's lightest sneaker take a slash from a samurai sword, revealing that it would require a significant portion of Nike's shoe to be missing in order to match Adidas' ludicrously lightweight shoe. If that's not fighting with your gloves off, I don't know what is.
This adiZero Crazy Light vs The Other Guys commercial is one of what's sure to be many to come. I wonder what clever rebuttals Nike will come up with in the months to come...
Stats for Killer Competition Shoe Ads
Trending: Older & Average
Research: 8,133 clicks in 261 w
Interest: > 3 minutes
Concept: AdiZero Crazy Light Vs The Other Guys Commercial
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: 15 killer denim kicks, 19 studly studded sneakers, and psychedelic sneakers.
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